What Is an Omnichannel Customer Experience Business
We've got some great deals going on right now exclusively for our online customers... chat now to hear more! Author: Rose de Fremery,Consumer behavior volatility, whether due to , supply chain issues or the consequences of the pandemic, is at an according to PwC research. Yet despite this volatility, only 21% of customers find it , according to Zendesk. An omnichannel customer experience can help overcome this challenge, satisfying customers' needs for frictionless interactions while also helping businesses maintain a crucial competitive edge. Here's what business leaders need to know about omnichannel customer experience benefits and how to implement an effective omnichannel approach to customer engagement. What is omnichannel customer experience?,An omnichannel customer experience enables a in the way that best suits them—such as on social media, using a messaging app, via a voice call or in person at a brick-and-mortar store. No matter what channel the customer uses, they can expect to receive the same personalized care and satisfying service. An omnichannel approach doesn't simply incorporate all the channels a customer might use to communicate with a business. Rather, it integrates those channels with one another, shares information among them and provides customers with a uniform experience across all of them. This is crucial because while the business may consider each of its customer channels as distinct from an operational perspective, the customer does not—and they may feel friction or frustration if they have a disjointed or disconnected experience when using one channel as opposed to another. By prioritizing the customer's experience, the company could have a better shot at earning and keeping their business. Why does an omnichannel customer experience matter?,With plenty of choices available in the market, customers place a premium on doing business with companies that make their lives easier and respect their time. According to research from Siegel+Gale, 76% of people are more likely to , up 12% since 2018. If a business creates an experience that is complicated, confusing or inconsistent, then a customer may decide it is not worth their time or effort to continue buying from that company. Customers also want their interactions with brands to be as easy and enjoyable as the exchanges they have with friends, family and colleagues on a daily basis. SalesForce reports that say their experience with a company is as important as its products or services. If a company doesn't deliver this level of customer care, a customer may perceive that business as behind the innovation curve or, worse, unwilling to invest in a high-quality customer experience. From a business vantage point, these customer experience pain points are also opportunities. Siegel+Gale found that 57% of people are and estimates that companies are now leaving an estimated $402 billion on the table by failing to provide simple experiences. This figure has quadrupled from just $98 billion in 2018. Omnichannel customer experience benefits,An omnichannel customer experience benefits customers and businesses alike. It makes customers feel valued, and it also provides businesses with a path to sustained business growth. Here are some of the most compelling benefits that businesses can realize from an omnichannel approach. Customer benefits,Business benefits,Omnichannel experience technology considerations,Although an omnichannel CX should look and feel effortless to the customer, businesses must effectively orchestrate several technologies to enable it. An sits at the center of an omnichannel approach, seamlessly coordinating customer conversations across all customer channels such as mobile apps, text messaging, social media and web chat interfaces. On the back end, it also provides your agents with a comprehensive view of the customer and their previous interactions with the business. When enhanced with AI assistants, it can even suggest relevant resources or solutions that accelerate resolution and improve agent effectiveness. As customer engagement channels multiply and encompass bandwidth-intensive applications such as video and voice, it becomes all the more necessary to ensure . Modern network optimization technologies such as can be delivered regardless of the underlying network transport while giving your business a secure option for offering an omnichannel customer experience. By prioritizing essential traffic and reducing latency, SD-WAN enables the free flow of omnichannel customer communications, which is critical to a high-quality customer experience. Satisfy customers with a seamless omnichannel CX,Customers are increasingly selective about the businesses they select, and they are even willing to pay more for a high-quality customer experience. An omnichannel customer experience, when paired with the right technology and a sound,Discover how Verizon's elevate the customer experience. If you'd like to receive new articles, solutions briefs, whitepapers and more—just let us know. . * Indicates a required field. We will follow up from your contact request using the information provided. Choose your country to view contact details. Manage your account or get tools and information. These cookies are necessary for the website to function and cannot be switched off in our systems. 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