Social engineering is one of the most used cyberattack techniques and includes many "ings": Phishing, smishing, pretexting, quishing and vishing, to name just a few. Pretexting - a social engineering tactic that uses a fake story to trick a victim into sharing personal information, downloading malware, sending money or other damaging actions - continues to be the leading cause of cybersecurity incidents. Verizon's five-part defense plan can help your organization enhance protections to address cyber threats.