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The challenge
Integrating in-store and online shopping
Physical retail stores need to keep up with growing e-commerce sales, especially during the current pandemic. The big question is, how can physical stores compete?
Retail stores need ways to engage customers with integrated, personalized and immersive experiences. Effectively managing inventory with increased accuracy is key to delivering powerful customer experiences.
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5G opportunities
Delivering AR-enabled product information and inventory tracking
Customers could instantly access product information with an augmented reality (AR) application on their smartphone or other compatible device
Tracking chips on products give managers and customers a more accurate view of available inventory, which could automatically update with minimal lag thanks to multi-access edge computing (MEC) and 5G
5G reduces latency and increases bandwidth—both of which are critical for AR to process large volumes of product information and inventory levels
The AR experience could give customers easy access to reviews, price comparisons and product details so they can make faster purchase decisions
How it works
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A potential 5G-powered shopping experience
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The app quickly identifies the best route to gather the items and at each stop gives the customer easy access to product info, ratings, recipes and coupons.
5G could enable the rapid transfer of rich product information, making the shopping experience more fluid and convenient.
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A potential 5G-powered shopping experience
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- Store managers could see near real-time inventory levels using RFID chips, MEC and 5G—helping them notice trends to improve merchandising and optimize store layout.
Utilizing smart shelves could make managers’ jobs simpler and the shopping experience more seamless for customers.
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5G built right
Our 5G Ultra Wideband network is built right to power `transformative possibilities for business. Creating powerful customer experiences with AR and effective inventory tracking requires the low latency, high speeds and large data volumes that 5G Ultra Wideband and MEC can support.
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Fiber
- Achieving 5G Ultra Wideband’s extraordinary speeds requires a massive fiber infrastructure.
- Verizon has made significant investments in fiber densification in major cities around the nation
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Spectrum
- Verizon has critical spectrum holdings that include millimeter-wave and C-Band spectrum
- Millimeter-wave spectrum supports 5G Ultra Wideband’s transformative performance and C-band will enable performance and expanded coverage
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Small-cell deployment
- Verizon has spent years densifying its 4G LTE network, and its 5G network leverages the same densification
- Verizon has relationships in place with large and small municipalities, enabling its small-cell deployment
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Edge computing
- Verizon has network locations that are ideally suited for housing edge-computing resources
- MEC delivers applications closer to the end user while providing access to the tools, power and compute to deploy at scale
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This is 5G built right, from the network businesses rely on.
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5G Nationwide available in 2,700+ cities on most Verizon 5G devices. 5G Ultra Wideband (UWB) available only in parts of select cities.
Verizon 5G access requires a 5G-capable device. 5G UWB access requires a 5G-capable device with select voice/data and 5G UWB plans.
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Future use case not currently available.
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