Verizon Selects FAQs

Verizon Selects helps personalize your experiences and make the advertising and marketing you see more useful to you.

Both Verizon and Verizon Media use information from the Verizon Selects program. 

Verizon Media combines Verizon Selects information with other information it has to help advertisers better personalize content and advertising you see on the devices you use and in other places you see ads. Verizon Media also uses the combined information to optimize advertising campaigns, measure advertising effectiveness, better understand audiences advertisers are trying to reach, and lessen malicious or fraudulent activity.

Verizon combines Verizon Selects information with other Verizon information to better personalize your experiences when you interact with us and when we communicate with you, including providing you with more relevant offers and marketing. Verizon also uses Verizon Selects information to develop aggregate insights that help us better understand our customers.

The program uses information about:

• Your wireless device and how you use it, including web addresses of the sites you visit and information about the apps on your device and features you use.
• Device location information from the Verizon network and from apps and websites you have permitted to collect this information.
• Your postal and email addresses.
• Your Verizon products and services and how you use them, such as data, call detail and calling features and use, Fios service options, equipment and device types. Some of this information is Customer Proprietary Network Information (CPNI), which is defined as information about the quantity, type, destination, location, and amount of use of your Verizon telecommunications and interconnected voice over internet protocol (VoIP) services and related billing information.
• Online and device identifiers including browser cookies, advertising identifiers from mobile and other connected devices, and identifiers created by Verizon and Verizon Media to help us use and share data internally.
• Demographic and interest information you give us or that we get from other companies (such as gender, age range, interests, shopping preferences, and ad responses).
• Location and point of interest information Verizon Media collects, purchases or develops.

Yes.

Verizon Media combines the data outlined in question 3 with additional information it has about your use of Verizon Media services and visits to third-party websites and apps that include Verizon Media advertising and analytics services. This type of data includes information about websites you visit, apps you use and your device location. It also includes information Verizon Media obtains from third party data providers and that advertisers share to better target or measure the effectiveness of their own advertising. 

Verizon combines the data outlined in question 3 with additional information we have about your relationship and interactions with us. This additional data includes information about phone numbers you call or that call you and the times you make and receive these calls. It also includes information about your communications with us, visits to our sites and responses to our ads. This additional information is not shared with Verizon Media.

Review the full Verizon Selects Participation Agreement.

We do not share information that identifies you personally outside of Verizon as part of this program other than with vendors and partners who work for us and are required to protect the information and use it only for the services they are providing us.

Verizon Media uses de-identified information about Verizon Media services you use including information from your emails. You can read more in the Verizon Media privacy policy.

Verizon uses call details (phone numbers you call and that call you) as well as information about your communications with us, such as emails, texts, online chat messages and customer service calls. This information is not shared with Verizon Media. 

The program does not access or use conversations you have on calls or in texts with other people.

Ads you see on the devices you use, on billboards and interactive media, and in mail, emails, texts and other notifications may be more relevant to your interests.   

Consumer and small business customers can participate in Verizon Selects. Corporate and government customers aren't eligible to participate. Certain other lines may also be made ineligible to participate, for example, account owners may block specific lines on their account from participating.  

You can join using the Verizon Selects Preference Center on the My Verizon site or app. Note that when you join Verizon Selects, you will automatically be included in the Verizon Business and Marketing Insights program.

It depends on the type of location information. Precise location information we get from your device when you permit Verizon Media or Verizon to collect it (for example, via an in-app permission) will not be available to us when you turn off location services using your device controls. 

We continue to use two types of location information even if your device location settings are turned off: location information we get when you use the Verizon network, and city or zip code level location information we may infer from your device IP address.  

Location information we receive from advertisers directly is subject to their data collection practices.  

You can let us know that you want Verizon Selects to stop using past data about your web browsing and network-based location using the Verizon Selects Preference Center. Previously collected information may continue to be used only for analytics and modeling purposes.

Verizon Selects keeps participants’ information for up to 3 years.

You must join Verizon Selects to be a part of it, and you can change your mind at any time using the Verizon Selects Preference Center. You can also use the preference center to let us know that you’d like us to stop using past data about your web browsing and locations for personalization or advertising purposes or to disable other lines on your account from participating (if you are an account owner or manager). 

If you choose not to participate, your choice will not affect any of your other Verizon services.

You can visit the Verizon Media privacy dashboard to make choices about the use of your information for Verizon Media purposes.  

You can opt-out of receiving interest-based ads when you browse the web by visiting the Digital Advertising Alliance consumer choice page. This opt-out choice will apply only to the browser you are using when you opt-out and needs to be repeated if you use multiple browsers or devices. You can also opt-out of receiving targeted ads on your mobile device using the "Limit Ad Tracking" or similar capability on your device.