Verizon Selects FAQs

When you participate in Verizon Selects, we can provide you with Verizon content and marketing that is more interesting to you. The program helps us better understand our customers and their interests so that we can make our communications and the plans, services, and partnerships we offer more relevant to you.

The Verizon Selects program uses the following information to help us determine your interests, such as “sports enthusiast” or “coffee lover”:

• Your wireless device and how you use it, including web addresses of sites you visit and information about the apps on your device and features you use.
• Your device's location information from the Verizon network and from Verizon apps you have permitted to collect this information.
• Customer Proprietary Network Information (CPNI), including information about the phone numbers you call or that call you on your wireless device and the times you receive these calls. CPNI also includes information about the quantity, type, destination, location, and amount of use of your Verizon telecommunications and interconnected voice over internet protocol (VoIP) services and related billing information.
• Location and point of interest information we obtain from others.
• The Verizon Selects program may also use information we already use about your relationship and interactions with us. You can find details about this information and how we use it in the Verizon Privacy Policy.

We do not share information that identifies you personally outside of Verizon as part of this program other than with service providers. These service providers are required to only use the information for Verizon purposes and not for their own or others’ marketing or advertising purposes. They are also required to protect the information.

Consumer and small business customers can participate in Verizon Selects. Corporate and government customers aren't eligible to participate.

We also may make other lines ineligible to participate, for example, lines associated with devices or plans meant for children.

It depends on the type of location information. Precise location information we get from your device when you permit Verizon to collect it (for example, via an in-app permission) will not be available to us when you turn off location services using your device controls.

We continue to use location information we get when you are using the Verizon network unless your device is turned off.

You must opt in to join Verizon Selects to be a part of it, and you can change your mind at any time using the Verizon Selects Preference Center. You can also use the preference center to let us know that you’d like us to stop using past data about your web browsing and locations to personalize your Verizon content and marketing or to disable other lines on your account from participating (if you are an account owner or manager).

Please note that if you join Verizon Selects, you will automatically be included in our Business and Marketing Insights program.

If you choose not to participate, your choice will not affect any of your other Verizon services.

The Verizon Selects program keeps information about the websites you visit for no more than 6 months. We keep location and CPNI information we use for the program for approximately one year. We regularly refresh the interest categories we develop as part of this program (e.g., “sports enthusiast” or “coffee lover”) and keep them for as long as they remain relevant.

The Verizon Selects program does not use information about what you or others say during calls or your emails or texts with other people.

We use call detail records (phone numbers you call and that call you).