The news may leave you feeling that kindness has all but disappeared. But it is happening every day, everywhere, and we want to make those stories the headlines. This year, we're putting kindness front and center and celebrating the impact that each act makes. Will you join us?
Some ideas for how you can spread kindness…
In partnership with kindness.org we researched which kind acts matter most. There are some of the most effective ways you can choose kindness.
We all have the capacity for kindness – but we don’t always act on it. Our campaign, A Call for Kindness, aims to change that. We partnered with kindness.org to ask people which kind acts make the biggest impact. We then surveyed people across all 50 states to find out which kind acts they were prepared to do for others, and which kind acts people had done for them. Thousands responded, and the results surprised and delighted us. It turns out, as a society, we have an enormous capacity for kindness. Now we want to challenge you to make these results a reality. Take action now to show that every act makes a difference.
Send a smile with these kind cards.
We're big believers that if there were more trading cards like these in the world, there would be more reasons for all of us to smile. Download and share these kind cards in instant messages or social media.