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¡HLA! Let's celebrate the diversity of Spanish language with Textspañol
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Verizon is celebrating the diverse digital language that connects Latinos through Textspañol, a first-of-its kind resource of Spanish slang and textspeak. Latinos spend more time than non-Latinos on almost all social media and messaging services, with those aged 18-34 being twice as likely to use apps like WhatsApp. With all of this texting, Spanish-speakers have created a diverse range of abbreviations and digital dialogue that varies across ages, regions, and cultures, reflecting the nuances of local communities.
If you’re ready to take your text game beyond “lol” and “lmk”, Textspañol can help you level up your “HLA” and “salu2” game and learn new, relevant Spanish phrases to connect with Spanish-speaking loved ones in a culturally-relevant way.
How to be part of Textspañol?
¡Es muy fácil! To participate, share your Spanish textspeak and its meaning to make them part of the phrase collection that lives on the Textspañol site. Text “HOLA” for Spanish or “HELLO” for English prompts to 833-973-4236 (833-XQ-DICEN) and follow the instructions. New entries will be showcased on the site throughout the month. Don’t have a Spanish phrase to submit? Test your Textspañol skills with our quiz.
Verizon partnered with Mexican-American artist Humberto Cruz (@iscreamcolour), who recently designed the cover art for Karol G’s “Mañana Será Bonito” album, to design Textspañol. His vibrant, culturally rich artwork centered around the theme of “Familia” is presented in Cruz’s signature collage-like style across the Textspañol platform, including an animated sticker pack that brings these words and phrases to life for use in texts and social messaging.
To learn more, visit Textspañol.com or download the exclusive Humberto Cruz x Verizon Sticker Pack here.