Consumer data uploads soar nearly 130% during the Solar Eclipse
Network traffic spikes as the the biggest celestial event since 2017 hits the US
As the Solar Eclipse captivated the nation, and millions of eyes turned skyward, Verizon data usage soared as consumers shared in a moment of wonder and awe, live-streaming coverage and sharing photos across social media1.
2024 Solar Eclipse - How Consumers Connected
Consumers uploaded nearly 130% more during the Solar Eclipse than an average day2 as they engaged in activities like sharing photos and videos on social media1.
There was a nearly 17% increase in Verizon devices along the path of totality, as consumers flocked to cities like Dallas, Indianapolis and Cleveland.
Of cities located along the path of totality, East Barre, VT, had the biggest increase in traffic on Verizon’s network. East Barre also experienced the highest increase in uploads, with a nearly 33.7k% increase compared to an average day2. Imagine all of those pictures and videos!
North Jackson, OH, is the city that had the biggest influx of devices on Verizon’s network, with an increase of 27,000 devices over an average day2.
Verizon’s Consumer Connections Report explores key moments that capture consumers’ attention; part of the company’s ongoing research into how connectivity is influencing and improving the way we live, work and play. The data provides insights about consumers, their interests, and the ways in which we can continue to connect people to the people and things they need and love most.
For more information or to download the full report, visit verizon.com/consumertrends.
1 Based on volume of data uploaded on the Verizon network.
2 Compared to the whole day of 3/25/2024
