Total Wireless names UFC athlete Justin Gaethje as official brand ambassador partner

At a glance

• New partnership: Total Wireless has teamed up with UFC athlete Justin Gaethje to focus on authentic community engagement and local impact.
• Miami mural event: The collaboration kicked off in Allapattah with a cultural mural unveiling, fan meet-and-greets, and VIP access for customers.
• Historic main event: Gaethje will headline the upcoming UFC Freedom 250 on the South Lawn of the White House to celebrate the U.S. 250th anniversary.

Total Wireless is teaming up with UFC athlete Justin Gaethje as our newest brand ambassador. Known for his “all-in” fighting style and his genuine connection with fans, Justin is the perfect partner for a brand focused on showing up—both for our customers and the communities we serve.

A partnership rooted in authenticity

Justin Gaethje is one of the most respected athletes in the UFC, recognized for the grit and heart he brings to every fight. Beyond the Octagon, he’s built a reputation for being authentic and accessible to his fans. That’s exactly why this partnership works. Total Wireless and the UFC both believe that real connection happens at the local level—in the neighborhoods and gyms where people show up for each other every day.

From the octagon to the community

To kick off the partnership, Total Wireless brought Justin to Miami’s Allapattah neighborhood for the unveiling of a new community mural. Justin spent the afternoon meeting fans and taking photos, bringing the same vibrancy to the neighborhood that he brings to his sport. Total Wireless customers were given VIP line access, and several fans walked away with tickets to UFC 327, which took place later that night.

More than a mural

The new mural is more than just a backdrop; it’s a tribute to the Allapattah community. The artwork blends the vibrant cultural heritage of the neighborhood’s Central American, Caribbean, Latin American, and African American roots with the high-energy spirit of the UFC. This permanent piece of public art was designed to reflect the identity of the people who live there.

A neighborhood celebration

The unveiling was a true community event, featuring a live DJ and local food trucks. While fans waited to meet Justin, they got a look at the latest technology from Motorola, visited a professional photo booth, and even used a dedicated phone-cleaning station.

What’s next: UFC Freedom 250 at the White House

While we’re celebrating this new partnership, Justin is already deep in training camp for one of the most historic moments in UFC history. He is set to headline UFC Freedom 250—the first-ever professional sporting event held on the South Lawn of the White House.

Taking place this June, the event celebrates the 250th anniversary of the United States. Justin will be in the main event, fighting to unify the Lightweight title in a headlining spot. Total Wireless is proud to stand behind him as he prepares to show up on this unprecedented global stage.