UFC® and Total Wireless extend partnership with new multiyear agreement

LAS VEGAS – UFC®, the world’s premier mixed martial arts organization, and Total Wireless, a fast-growing, no-contract wireless provider covered by the Verizon 5G network, today announced a multiyear renewal of their partnership, in which Total Wireless will continue to serve as the Official Wireless Partner of UFC in the United States.

With this renewal, the partnership will feature a pioneering enhancement with Total Wireless becoming the exclusive Broadcast Headset Partner of UFC. Total Wireless will own the branding of the UFC Broadcast Headsets worn by the color commentary team for all UFC events, marking the first time a partner has been integrated into this broadcast-facing asset for UFC.

To bring the partnership to life on-air, the branded broadcast headsets will be worn by UFC’s color commentary team, including longtime play-by-play voice Jon Anik, one of the most recognizable and trusted broadcasters in the sport. This consistent on-camera presence provides Total Wireless with one of the most reliable, high-frequency touchpoints in the entire UFC broadcast, embedding the brand into the connective tissue of every event and keeping Total Wireless “in the fan’s corner” from the first fight to the final sign-off. 

“The evolution of our partnership with Total Wireless reflects our mutual focus on innovation, scale, and meaningful fan connection,” said Sana Shuaib, Senior Vice President, Partnership Marketing & Digital, TKO Global Partnerships. “By fully integrating Total Wireless into the broadcast as the exclusive Broadcast Headset Partner of UFC, we’re delivering unmatched visibility and consistency across every UFC event. Our renewed partnership speaks to the strength of our collaboration and our shared belief in premium brand integration that performs at the highest level.”

“We know our Total Wireless customers are passionate UFC fans, so we’re thrilled to dial up our partnership this year to bring consumers even more ways to connect with the sport,” said David Kim, President of Verizon Value. “From presale ticket access to athlete meet-and-greets and VIP experiences, to buzzy branding as the exclusive Broadcast Headset Partner of UFC, we’re focused on delivering added value for our customers—without losing sight of the affordable, reliable service they expect from us.”

As the Official Wireless Partner of UFC, Total Wireless will receive prominent branding inside the world-famous Octagon® at every UFC event in the U.S., including all Numbered Events and Fight Nights, DANA WHITE'S CONTENDER SERIES, and THE ULTIMATE FIGHTER reality series.

Total Wireless will also serve as a presenting partner for selected future Numbered Events as UFC begins its historic broadcast partnership with Paramount in the United States starting with UFC® 324: GAETHJE vs. PIMBLETT on Saturday, January 24, from T-Mobile Arena in Las Vegas.

In addition, leading up to the fight fans can attend a special in-store meet-and- greet with UFC star Michael Chandler on Friday, January 23, from 5:30 to 7:30 p.m. at Total Wireless’s location in Las Vegas. The event will feature exclusive photo opportunities, autographs, and giveaways, including UFC 324 tickets and signed memorabilia. The meet-and-greet is free and open to the public, with priority access for Total Wireless customers, while supplies last.

Beyond the Octagon, UFC will offer Total Wireless the flexibility to integrate UFC athletes and talent throughout its marketing effort to engage with fans through appearances, content, and creative campaigns. As part of the expanded partnership, Total Wireless customers will gain access to exclusive UFC fan experiences throughout the year, including presale ticket opportunities and select U.S. Numbered Events, early access to the biggest fight cards before they go on sale to the general public, and behind-the-scenes moments that bring fans closer to the action. Additional perks include athlete meet-and-greets at local Total Wireless stores, VIP experiences such as a post-fight Octagon tours and broadcast booth visits, and Paramount+ access that ensures fans never miss a moment – from prelims to post-fight interviews – deepening engagement with the UFC beyond Fight Night. Total Wireless will also have an evergreen presence within UFC’s massive digital ecosystem, including @UFC Facebook, X, and Instagram, providing opportunities to continually engage with fans.

Further cementing their partnership, Total Wireless will collaborate with the UFC Foundation, UFC’s officially recognized 501(c)(3) non-profit, to support initiatives that connect UFC athletes with local communities through sports and education programs in a meaningful and authentic way.

For further details regarding the partnership between Total Wireless and UFC, please visit www.totalwireless.com/ufc

About UFC® 

UFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 330 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while distributing programming to more than 950 million broadcast and digital households across more than 210 countries and territories. UFC's athlete roster features the world's best MMA athletes representing more than 75 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC. 

About Total Wireless

Total Wireless is a fast-growing, no-contract wireless provider covered by the Verizon 5G network, with 2,000 exclusive stores across the country, opening doors across the nation faster than any other prepaid wireless carrier. On a mission to raise the bar in prepaid wireless, Total Wireless offers more value than any other no-contract provider, with plans featuring unlimited data and access to Verizon's 5G Ultra-Wideband network, prices guaranteed for five years (taxes and fees included), select free 5G phones with qualifying purchase plans, and more. A community-centric brand, Total Wireless is proud to support neighborhoods across the country through its Total Spark program, empowering local nonprofits with grants to support working students.

Total Wireless is part of the Verizon Value portfolio of prepaid brands, which includes Straight Talk, Visible, Tracfone, Simple Mobile, SafeLink, Walmart Family Mobile, and Verizon Prepaid. For more information, visit TotalWireless.com

Disclaimer: Based on Wave7 data for year over year retail distribution growth compared to major prepaid carriers in the US