06.28.2018People

The Atlantic Senior Editor Derek Thompson on living in an age of distraction.

By: Katie Regner

In the latest Up To Speed Podcast, Hit Makers author Derek Thompson talks about cutting through the clutter, and the appeal of the “familiar surprise.”

Atlantic Senior Editor Derek Thompson

 

There isn’t enough time to consume all of the books, articles, magazines, newspapers and podcasts that are out there. It’s information overload

You may think marketing something as “new” is the way to cut through the clutter that pervades our lives. In this presentation, Derek Thompson, author of Hit Makers: How to Succeed in an Age of Distraction, argues that the way to reach an audience is through “the rule of familiar surprises.”

What does that mean? Take a listen to our latest Up To Speed Podcast in which Thompson explains familiar surprises, and discusses the myths of novelty, and virality.

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About the author(s): 

Katie is a member of the Verizon Corporate Communications team and a regular host of Up To Speed. She's a new mom with a passion for show tunes trying to keep up with the latest trends in tech.

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