At a glance
- Critical mission support: Mike Olson deployed portable equipment and the Apollo app to enable real-time location services for emergency teams in remote wilderness.
- Positive community impact: The intervention supported hundreds of ill or injured participants and helped reconnect people separated across two counties.
- Essential safety communications: Medical coordinators noted that reliable connectivity was vital for the early activation of law enforcement and medical aid.
Mike Olson, Senior Crisis Response Manager for the Verizon Frontline Crisis Response Team recently helped provide connectivity for the American Birkebeiner cross-country ski race. His work made such an impact, the customer felt inclined to send us a letter.
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Reliable communications is not a luxury in that environment; it is essential...
Les Lueder
EMT-Paramedic / Medical Coordinator ABSF
Want to learn more about the American Birkebeiner cross-country ski race?
North America’s largest and most prestigious cross-country ski race, held annually in February between Cable and Hayward, Wisconsin. Founded in 1973, this 50-plus km point-to-point race attracts over 10,000 participants and thousands of spectators, featuring both skating and classic techniques, ending with a celebratory finish on Hayward’s Main Street. The course covers more than 30 miles of rugged, remote wilderness and Mike worked directly with the emergency crew on the ground, deploying portable communications equipment and the Apollo app to give on-site medical teams real-time location services.
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