Shark Week Takes a Bite Out of August TV Ratings *Contest*

By: Phil Burrows

It’s Back! We’ve reached the time of the year where we all run out of the water and off the beach just to hit the couch and tune in to Discovery’s coverage of the ever increasingly popular #SharkWeek.  Whether it is the classic Jaws movie series, Sharks behaving badly, or The Monster Shark, this week has become a household staple of summer programming and developed a cult following among Sharknactics!

Last year's Shark Week delivered 21.4 million viewers for the week, up nearly 3 million from 2011. This year has yet to be seen but, one can only imagine that the number of people tuning in will continue to grow.

So what is the obsession with Shark Week Anyway?

Well… Let’s first start off with Sharks themselves.

The jaws of a shark are about twice as powerful as the jaws of a lion and generate up to 40,000 pounds per square inch of pressure in a single bite.

Beyond just the sharks which make all this great programming possible, this week brings together many different groups of viewers all perplexed by a creature of the see up close once a year for a week (hopefully). Between those who love the outdoors, animal lovers, scientists, or even surfers, the shark week allows us to see how this king of the ocean functions and interacts as well as the science behind it all in close proximity. The beauty of it is that you don’t even need to get off your couch to experience it, it’s viewed all from the safety of your home!

But, If you’re feeling adventurous and want get away to paradise, heres your chance! Take our shark personality quiz for a chance to win a trip for 2 to Atlantis Resort on Paradise Island, Bahamas! Click the photo below for all the details & to enter!

 Shark Week Contest Logo

About the author(s): 

Phil is an external communications coordinator, supporting public relations and integrated marketing for Verizon. His responsibilities include creating new ways to engage with the FiOS consumer base and media, both nationally and locally. While he often writes about the latest FiOS news, he also enjoys networking and discussing how technology is fueling a change in our everyday lifestyle.