Five Reasons Why Thinaire is Bullish on Verizon Terremark's Enterprise Cloud

Thinaire is focused on empowering companies, from global brands to regional retailers, to leverage Near Field Communications (NFC) with its Thinaire Mobile Marketing Cloud. NFC allows a two-way communication between devices so that companies - from global consumer packaged goods companies to local retailers - can provide mobile marketing campaigns delivered from in-store signage to shoppers' smartphones upon request.

Recently, Thinaire teamed up with News America Marketing to make mobile marketing experiences available in 52,000 grocery stores throughout the United States. Marie McGehee with the VES corporate communication team caught up with Thinaire's CEO Mark Goodstadt to discuss its cloud-enabled mobile marketing platform - and how it will help transform the shopping experience.

MM: Can you tell us more about the work that you are doing to enhance marketing campaigns for your clients?

MG: We are focused on delivering a new set of mobile experiences on shoppers' smartphones. This type of enterprise approach to expanding marketing campaigns through mobile channels requires total commitment to quality for these brands/companies and millions of consumers everywhere.

MM: What role does cloud computing play as part of this solution?

MG: Cloud is an integral part of our mobile marketing platform because of its scalability based upon traffic, need and demand.

MM: In your view, what are the overall benefits of working with Verizon Terrremark?

MG: There are five reasons that made Thinaire opt-in to Verizon's Terremark's Enterprise Cloud, a choice we stand behind.

Performance - Verizon Terremark offered us a high level of application performance, which has allowed us to have an efficient and effective operation in the cloud. Our production workloads run consistently due to the capacity infrastructure and computing power the Enterprise Cloud offers.

Security - In order for the Thinaire mobile marketing cloud to succeed, we need to provide top-level security for the global brands that leverage our platform. Verizon Terremark offers services that are SSAE16 audited, PCI compliant and ISO 27001 certified. These compliance features are in line with Thinaire's deep commitment to security in this fast-growing mobile data environment.

Agility and Flexibility - Verizon Terremark allows us (Thinaire) to reconfigure our resources (storage, memory and computing resources) between systems on our platform based upon our needs - nothing is preconfigured - it's all about how we can best allocate our computing resources and not being constricted by pre-established configurations.

Customer Support - 365/24/7 - whenever we need support, there's a real live person immediately available to walk us through any challenges. As you can imagine, the transfer onto the Enterprise Cloud required attention to detail and Verizon Terremark had our back day and night.

Alignment - Thinaire is aligned with Verizon Terremark's goal to harness data and streamline the method in which we connect our machines and our platform. The enormity of marketing data capacity that we are now able to provide to our brand clients sets us apart from our competitors.