A popular AMC show made some news this week. No. Not that show. Mad Men.
The network said that it’s breaking the upcoming Season 7 into two parts.
This approach has worked well for many programs, most recently for us with Breaking Bad (the other AMC program making news this week) “which attracted nearly double the number of viewers to its second half premiere than had watched any previous episode,” AMC president said in the network’s blog.
“We plan to take advantage of this chance to have a more elaborate story told in two parts, which can resonate a little bit longer in the minds of our audience,” said Matthew Weiner, creator and executive producer, Mad Men.
So Exercise Your Patience
While the first half of the final season of Mad Men will premier this coming spring, the second half won’t air until 2015. Nearly two years from now!
Even if you believe that this split will in fact deliver richer storylines and increase the magnetic complexity of key characters, and there’s no reason to believe it won’t, you have to admit that it is stretching the bounds of delayed gratification. For your patience and commitment, the creative geniuses at AMC will give you an extra episode.
In Other News: PrimeTime Emmy History
And for those of you who like to keep count of these sorts of things, the show that takes you back into the 60’s also earned 12 Emmy nominations. Some of the categories should come as no surprise to regular watchers: Outstanding Drama Series, Outstanding Lead Actor and Actress, and Outstanding Supporting Actress just to name a few.
If you’re thirsting for a shot of Mad Men before the next season airs, the Emmy’s will air this Sunday (Sept. 22) at 8 p.m. ET on CBS. So if you want to gaze at the Mad Men stars, or any other stars likely to be scattered in the audience and on stage, take it all in. Details on Emmys.