We review the week. Our first over-the-air 5G call and Oath CEO Tim Armstrong on the competitive advertising space.

Verizon conducted a successful over-the-air test on its millimeter wave spectrum. The test was registered using Nokia 5G network technology on a 5G NR prototype device provided by Qualcomm Technologies, Inc. Also at the NBA All-Star Weekend, Verizon will show off its 5G and augmented reality technology. Next, Oath CEO Tim Armstrong believes Oath is the perfect advertising platform solution; his response comes after Unilever CMO Keith Weed said Facebook and Google are not safe for big-brand advertisers.

 

The stories.

 

Unilever CMO Keith Weed sent a threat to Facebook and Google this week: Clean up your platforms or we’ll spend our advertising dollars elsewhere. Oath CEO Tim Armstrong wants to be that elsewhere.

 

Verizon is the first network provider to conduct an over-the-air call on a 3GPP-compliant 5G New Radio (NR) system using licensed spectrum. This successful test on Verizon’s millimeter wave spectrum.