A brand reputation is what people think of your business, product or service. It's the online equivalent of your company's offline reputation, built over time through interactions with customers, employees, partners and prospects. A personal online reputation is what people think of you as an individual. It's the online equivalent of your personal offline reputation, and it's built in much the same way — through interactions with others.
While brand and personal online reputation are different, they're also interconnected. This is especially true for small-business owners who are the representatives of their companies. It's essential to focus on your brand and personal online reputation to ensure they work together to help you achieve your goals.
Every time you post on social media, interact with someone online or even have your name mentioned in a blog post, you're shaping your online reputation. And while you may not think much about it day-to-day, the cumulative effect of all these online interactions is your personal online reputation.
While this is similar to a professional online reputation, some key differences exist. A personal online reputation is:
- About you as an individual, not your business or brand.
- Often more difficult to control because you can't always control what others say or write about you online. Therefore, learning how to protect your online reputation in the social media age is critical.
- Usually more critical for individuals in the public eye, such as politicians, celebrities and business leaders.
However, even if you're not in the public eye, your online reputation is still important as it can impact your personal and professional life.
A professional reputation is what people think of you in a professional capacity. It's built through interactions with colleagues, clients and others in your industry.
Like a personal online reputation, a professional online reputation is shaped by everything you do online — from the articles you write and the social media posts you make, to the comments you leave and the emails you send.
While a professional online reputation is similar to a personal online reputation, there are some key differences. A professional online reputation is:
- Not about you but your professional capacity as a business or brand.
- Often more important as it can directly impact your career.
- Difficult to control because you can't always control what others say or write about you online.
However, your online reputation can have a direct impact on your professional online reputation — and vice versa.
Learning how to manage your brand’s online reputation effectively is a must in the digital age. A brand reputation is what people think of your business, product or service and is built through good and bad customer interactions.
Your brand reputation is affected when a customer leaves a review, posts on social media or even mentions your brand online.
While a brand's online reputation is similar to personal and professional online reputations, there are differences. Your brand's online reputation:
- Is about your business, product or service — not you.
- Can directly impact your bottom line.
- Often signifies trustworthiness to customers.
While a personal and professional online reputation are both important, a good brand reputation is equally essential.