September 18, 1995
NYNEX CONTACT: Media Relations,
Amy McIntosh Named to Key NYNEX Marketing Position
NEW YORK -- Amy McIntosh, former
senior vice president-Marketing for the Consumer Card Group at
American Express, joined NYNEX today (9/18) as assistant
vice president-Product Management.
McIntosh reports to Judy Haberkorn, NYNEX vice president-
Individual Communication Services. She will be responsible for
the design and development of new products, as well as the ongoing
management of the company's existing product line.
McIntosh will replace Mort Greer, who has accepted the position
of vice president-ICS Revenue Growth. In his new position, Greer
will develop growth strategies for the ICS market segment and
continue to report to Haberkorn.
"Coming to NYNEX from one of the most competitive
industries today, Amy McIntosh knows the importance of anticipating
products that customers will want and need tomorrow," Haberkorn
said. "Her expertise in marketing will enable us to further
differentiate NYNEX from its competitors in terms of truly
offering products that meet our customer's needs."
McIntosh began her career at American Express in 1983 as director
of Business Development Marketing. She later became vice president
of Marketing for the Small Business Corporate Card and Travelers
Cheque groups, as well as vice president of Quality Services for
U.S. Business, Retail Travel Businesses and Corporate Card Operations.
In her most recent position, McIntosh was responsible for consumer
loyalty strategies and product development to maintain and grow
the Personal, Gold and Platinum Charge Card businesses in the
She received her bachelor's degree from Harvard College and
her M.B.A. from the Harvard Graduate School of Business Administration.
NYNEX is a global communications and media company that provides
a full range of services in the northeastern United States and
high-growth markets around the world, including the United Kingdom,
Thailand, Gibraltar, Greece, Indonesia, the Philippines, Poland,
Slovakia and the Czech Republic.
The Corporation is a leader in the telecommunications, wireless communications,
cable television, directory publishing
and entertainment and information services.
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