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FOR IMMEDIATE RELEASE
July 29, 1996
SIMPLIFIED WIRELESS SERVICE PLAN INTRODUCED BY
BELL ATLANTIC NYNEX MOBILE
New Plan Offers Customers In New England Up To 35% Savings
BEDMINSTER, NJ -- As consumers' communications needs
become
increasingly complex, Bell Atlantic NYNEX Mobile has created a way to
keep cellular service pricing simple and save customers up to 35
percent while roaming. With MobileReach USASM, customers in
Massachusetts, Rhode Island, and New Hampshire can make cellular local
and cellular long distance calls from anywhere within Bell Atlantic
NYNEX Mobile's East Coast service area -- known as the MobileReach®
network -- to anywhere in the United States for a single per minute
airtime rate of $0.49 regardless of the time of day. The new plan is
in response to customers' requests for simpler pricing with no
additional roaming, long distance, or landline charges.
MobileReach USA leverages the strength of the company's existing
MobileReach network, which provides customers with convenient,
easy and consistently low-priced access to all the company's
markets.
"We are constantly looking for new ways to ensure that our customers
have access to the best wireless communications services anytime,
anywhere," said Cynthia White, executive vice president and chief
operating officer of Bell Atlantic NYNEX Mobile. "Until now,
customers
could not always estimate the costs of using wireless communications
services. With our MobileReach USA plan, our customers will be able to
better budget their wireless needs by using a simple, straight-forward
service that offers both cellular local and cellular long distance
service at a set, per minute rate."
MobileReach USA is available in Bell Atlantic NYNEX Mobile's northern
New England markets, including Massachusetts, New Hampshire and Rhode
Island. The monthly access fee of $49.99 includes 100 minutes for
calls placed from within the customers' home market to anywhere in the
United States. In addition, the plan features a $0.49 per minute
airtime rate for all other calls made from within Bell Atlantic NYNEX
Mobile's East Coast service area.
In 1995, the company reduced roaming charges and eliminated daily
surcharges with the MobileReach network. Now with MobileReach USA,
New England customers can make cellular local or cellular long
distance calls from throughout the network (roughly from Maine to
northern Virginia) to anywhere in the continental United States,
Alaska, Hawaii, Canada, and U.S. possessions in the Caribbean at a
consistent rate of $0.49 per minute.
Bell Atlantic NYNEX Mobile is the
largest wireless service provider on
the East Coast and the second largest in the United States. The
company offers a full range of wireless personal communications
services, including voice, data and paging. Based in Bedminster,
N.J., the company has 3.8 million customers and 5,500 employees in the
Northeast, mid-Atlantic, Southeast, and, through a separate
subsidiary, in the Southwest. The company was formed in July, 1995
through the combination of Bell Atlantic Mobile's and NYNEX Mobile's
cellular operations.
####
Media contacts:
- Andrea Linskey, (908) 306-7845
Kristen Holmes, (617) 520-7058
