Bell Atlantic Introduces New Internet And Consumer Features For Maryland Suburban And Northern Virginia Yellow Pages

Bell Atlantic Introduces New Internet And Consumer Features For Maryland Suburban And Northern Virginia Yellow Pages

New Book Covers Feature Local Landmarks

October 7, 1997

Media contacts:

Bell Atlantic Directory Services

Stephanie Hobbs


useful features -- ranging from an Internet Guide to redesigned

government listings in the Blue Pages -- and a new logo and design.

Residents and businesses of Montgomery and Prince George's counties

will begin receiving the new 1997-1998 Maryland Suburban directories

within the next few weeks. Northern Virginia directories for 1998

will be delivered starting in early January.

All of the new features in the directories are designed to make Bell

Atlantic the customer's first choice for information-based shopping.

"The new Bell Atlantic directories for Maryland Suburban, and soon for

Northern Virginia, reflect our belief in providing our customers and

advertisers with local information and services that allow for global

access, such as the Internet," said Robert A. Graham, president and

chief executive officer of Bell Atlantic Directory Services.

The Internet Guide -- supported by advertising in a 12-page tabbed

insert -- contains information on hardware and software requirements,

a glossary, a step-by-step approach for connecting to the World Wide

Web, tips on choosing an Internet service provider and a list of

recommended Web sites. The guide complements Bell Atlantic's

BigYellowsm, the nation's leading online shopping directory.

For the first time in the Maryland Suburban/Northern Virginia region,

Yellow Pages listings include an optional extra line for E-mail and

Web site addresses to respond to the growing number of Web sites.

Industry analysts indicate that some fifty percent of all U.S.

companies have set up Web sites.

In addition, the Blue Pages government listings in the Maryland

Suburban directories are simpler to use because they are now listed

by service, rather than by organization. For example, the U.S.

Passport Agency, which used to be listed only under "S" for "State

Department," is listed in the new Blue Pages under "P" for "Passport."

Bell Atlantic also has introduced in the Maryland Suburban Yellow

Pages a new Delivery Guide section for Yellow Pages advertisers,

focusing on businesses that provide delivery services. The guide will

be expanded and included in the Northern Virginia Yellow Pages.

The design for the Maryland Suburban directory covers includes the new

Bell Atlantic logo and an illustration of a local landmark. For Prince

George's County Bell Atlantic directories -- north and south editions

-- the illustration is of the College Park Airport, the world's oldest

continuously operating airport. For Montgomery County Bell Atlantic

directories -- both north and south editions -- the Great Falls Tavern

on the C&O Canal is illustrated. The tavern, built in 1828, now serves

as a visitor center and museum for the National Park Service.

The cover illustrator is accomplished artist Mary Lynn Blasutta, who

is based in New Paltz, N.Y. Her illustrations, which will be featured

on all the company's 500 directories, further demonstrate Bell

Atlantic's commitment to the communities it serves in 13 states and

Washington, D.C.

Bell Atlantic is the world's largest publisher of Yellow Pages

shopping directories.

The new Bell Atlantic (NYSE: BEL) is at the forefront of the new

communications, information and entertainment industry. With 40

million telephone access lines and 5.5 million wireless customers

worldwide, the corporation is the premier provider of advanced

wireline voice and data service in the eastern United States and a

market leader in wireless services. Bell Atlantic also is the world's

largest provider of directory information and one of the world's

largest investors in high-growth global communications markets, with

operations and investments in 21 countries.