Bell Atlantic Introduces New Internet and Consumer Features for Peninsula Area Yellow Pages
New Book Cover Features the Virginia Air & Space Center
January 20, 1998
Bell Atlantic Directory Services
Bethesda, Md. -- Bell Atlantic's White and Yellow Pages have new and
useful Internet-related features, including a beginner's Internet
Guide. The new directory also has a new logo and features an
illustration of the Virginia Air & Space Center. Residents and
businesses in the Peninsula, Va., area are currently receiving the new
1998 Peninsula edition.
"The new Bell Atlantic directories for the Peninsula area reflect our
belief in providing our customers and advertisers with local
information and services that allow for global access, such as the
Internet," said Robert A. Graham, president and chief executive
officer of Bell Atlantic Directory Services.
Bell Atlantic's Internet Guide provides an overview of the Internet in
easy-to-understand language for the novice user. The Internet Guide
-- supported by advertising in a 12-page tabbed insert -- contains
information on hardware and software requirements, a glossary, a
step-by-step approach for connecting to the World Wide Web, tips on
choosing an Internet service provider and a list of recommended Web
sites. The guide complements Bell Atlantic's BigYellowSM, the
nation's leading online shopping directory.
The Peninsula Yellow Pages listings now offer an optional line for
E-mail and Web site addresses to respond to the growing number of Web
sites. Industry analysts report that some 50 percent of all U.S.
companies have set up Web sites.
The Peninsula Yellow Pages now include InfoSCENEsm, a visitors' guide
that showcases area attractions, entertainment and dining. The guide
has color photographs and maps, along with telephone numbers to access
up-to-the-minute information on menus, schedules and shows through a
voice-response service. Also included in the directory is an enhanced
InfoTips service that allows users to obtain recorded consumer
information on various topics ranging from bicycles to tax
The design for the Peninsula directory cover includes the new Bell
Atlantic logo and an illustration of the Virginia Air & Space Center
in Hampton, Va. Built in 1992, it is the official visitor center for
NASA Langley Research Center. The Center showcases national
achievements in air and space exploration through educational
programs, films, and exhibits of its collection of space-related
memorabilia. The structure, with a 94-foot ceiling of glass and
steel, has received numerous architecture and design awards.
Approximately 250,000 people visit the Virginia Air & Space Center
The cover illustrator is accomplished artist Mary Lynn Blasutta, who
is based in New Paltz, N.Y. Her illustrations, which will be featured
on all the company's 500 directories, further
demonstrate Bell Atlantic's commitment to the communities it serves in
13 states and Washington, D.C.
Bell Atlantic is the world's largest publisher of Yellow Pages
Bell Atlantic (NYSE: BEL) is at the forefront of the new
communications, information and entertainment industry. With 40
million telephone access lines and 5.8 million wireless customers
worldwide, the corporation is the premier provider of advanced
wireline voice and data service in the eastern United States and a
market leader in wireless services. Bell Atlantic is one of the
world's largest investors in high-growth global communications
markets, with operations and investments in 21 countries.