October 27, 1998-BEDMINSTER, NJ-
During his keynote speech delivered today at the Yankee Group's 6th Annual
Wireless/Mobile Conference, Dennis F. Strigl, group president and CEO
of Bell Atlantic Global Wireless Group, shared with attendees Bell Atlantic Mobile's success
story on migrating its network and its customers to digital.
Calling 1998 "The Year Digital Came of Age," Strigl said that digital "will set the stage
for the next great growth leap in wireless penetration for the coming 15 years."
In his speech, Strigl gave attendees a glimpse into Bell Atlantic Mobile's digital
migration strategy, divided into four phases:
Strigl also provided insight on the challenges and competitive considerations of launching
digital service: timing issues; managing the migration of new and existing customers to digital;
vigilant maintenance of the analog network; improving average revenue per unit (ARPU); and
defining digital pricing for all categories of customers.
Strigl concluded with a discussion on Bell Atlantic Mobile's DigitalChoice SingleRateSM
service. By allowing average consumers to get into the "digital game" for $39.99 a month and
receive flat-rate advantages for the first time, Bell Atlantic Mobile is creating a shift in the
way these consumers think about wireless: they don't have to go home or back to the office to
make a long distance call, and they can ignore their roam lights.
A complete transcript of Dennis Strigl's speech can be accessed via Bell Atlantic
Mobile's Web site at www.bam.com.
Bell Atlantic Mobile owns and operates the largest wireless network in the East, covering
112,000 square miles, and the largest chain of retail outlets devoted exclusively to wireless
voice, data and paging. Based in Bedminster, NJ, Bell Atlantic Mobile has 5.7 million customers
and 7,000 employees from Maine to Georgia and, through a separate subsidiary, in the Southwest.
Bell Atlantic Mobile's parent is one of the world's largest wireless communications companies,
with domestic operations in 25 states and international investments in Mexico, Europe and the
Pacific Rim. For more information on Bell Atlantic global operations visit: