September 28, 1999WOBURN, MASS.
For the fourth year in a row, Bell Atlantic
Mobile was ranked highest in overall customer satisfaction among wireless
users in the Boston market, according to the prestigious J.D. Power and
Associates 1999 U.S. Wireless Customer Satisfaction
Study (sm) released this week.
"We've built a premier wireless network," said Bob Stott, Northeast Regional
President of Bell Atlantic Mobile. "In addition, our superb customer service
and competitive pricing allows us to provide value and reliability to
Based on survey responses, call quality is the most important factor in
determining satisfaction with wireless service providers. Other factors,
in order of importance, were pricing options, corporate capability, customer
service, credibility/communications, and roaming/coverage.
The J.D. Power and Associates 1999 Residential Wireless Customer Satisfaction Study
is based on the results of a syndicated study independently funded by
J.D. Power and Associates, which acts as an unbiased third party analyzing
consumer opinions. The firm's quality and satisfaction measurements are
based on actual customer responses from more than one million consumers
Mobile owns and operates the largest wireless network in the East and
systems in the Southwest, covering 180,000 square miles, and the largest
chain of retail outlets devoted exclusively to wireless voice, data and
paging. Based in Bedminster, NJ, Bell Atlantic Mobile has 6.6 million
customers and 8,000 employees from Maine to Georgia and in parts of Arizona,
New Mexico and west Texas. Through its "Wireless at Work..." community service
program, the company uses its technology to help individuals and communities
improve security and emergency communications. Bell Atlantic Mobile's
parent, Bell Atlantic Corporation (NYSE:BEL) is one of the world's largest
wireless communications companies, with domestic operations in 25 states
and international investments in Mexico, Europe and the Pacific Rim. For
more information on Bell Atlantic Mobile visit: www.bam.com; on global
operations visit: www.bellatlantic.com/worldwide.
J.D. Power and Associates, headquartered in Agoura Hills, Calif. is a
global marketing information services firm operating in key business sectors
including market research, forecasting and customer satisfaction. J.D.
Power and Associates can be accessed through the World Wide Web at