Book4golf.com & Verizon Wireless to Offer Tee Times To Mobile Web Customers

Book4golf.com & Verizon Wireless to Offer Tee Times To Mobile Web Customers

Tee Times Accessible By Largest U.S. Wireless Subscriber Base

July 17, 2000


Kelley A. Richardson,
(480) 483-3366 ext. 103

Alain Lambert,
(514) 844-5973

Andrea Linskey,
(908) 306-7845

Kristen Riddell,
(617) 520-7058

SCOTTSDALE, AZ - Book4golf.comSM Corporation (CDNX: BFG), provider of the premier Internet-based, real-time, tee-time reservation network to the golf industry, and Verizon Wireless, the largest wireless communications provider in the United States, have reached a strategic agreement to deliver Book4golf.com's Web site content and services to Verizon Wireless' Mobile Web customers. As a result, golfers across the United States will be able to make reservations with greater ease and speed via Internet-ready wireless phones and devices, making tee times accessible to a larger customer base than ever before.

Verizon Wireless today launched its nationwide Mobile Web service, which combines the convenience and mobility of wireless communications with popular content from the World Wide Web. The Mobile Web service, which runs on Verizon Wireless' robust and reliable, coast-to-coast CDMA network, gives users access to the Web-based information they want via their wireless handset.

This agreement enables Book4golf.com to reach the U.S. golfing consumer wirelessly through Verizon Wireless' industry-leading customer base and extensive national footprint further solidifying Book4golf.com's position as the Number One golf content and reservations player in the wireless arena, providing tee times, anytime, anywhere. Starting today, Verizon Wireless' Mobile Web customers can access Book4golf.com content using browser-enabled digital mobile phones by launching the mini-browser on their Internet-enabled phones and accessing "Book4golf.com" under the Sports category.

"This alliance is a perfect example of Book4golf.com's commitment to enhancing the total experience of golfers by providing them with one of the most convenient and time-efficient ways to book a tee time," said Phil DeLeon, President and CEO, Book4golf.com. "Through our relationship with Verizon Wireless, we can provide our customers with the information that's most relevant to them, when they want it and wherever they are. The future of wireless golf services is here, and Book4golf.com is leading the way by leveraging our technologically advanced product in a medium that will open up the tee-time reservation market to more golfers than ever before."

"This agreement represents our commitment to introduce a complete range of customized information services for our Mobile Web customers. Book4golf.com adds real value to the service, driving users to rely on their mobile phone as an indispensable source of information that follows them anywhere," said Marc Lefar, Verizon Wireless' staff vice president, e-Business, Wireless Internet and Data Services. "Mobile Web users have the ability to completely customize their wireless Internet experience based on their personal interests and needs, so if getting the most convenient tee time is critical to a user, they can easily configure their service to make that capability a prominent feature on their wireless handset."

The adoption of wireless devices in the United States is increasing rapidly. According to research group Jupiter Communications, the total wireless subscriber base in the United States will exceed 100 million by 2003.

About Verizon Wireless

Verizon Wireless is the largest wireless communications provider in the U.S. with more than 25 million wireless voice and data customers and nearly 4 million paging customers. The new coast-to-coast wireless provider was formed by the combination of the U.S. wireless businesses of Bell Atlantic Corp. (NYSE:BEL), Vodafone AirTouch Plc (LSE:VOD; NYSE:VOD), and GTE Corp. (NYSE:GTE). The new company includes the assets of Bell Atlantic Mobile, AirTouch Cellular, GTE Wireless, PrimeCo Personal Communications and AirTouch Paging. The new company has a footprint covering nearly 90 percent of the U.S. population, 49 of the top 50 and 96 of the top 100 U.S. markets. Verizon Wireless, headquartered in New York City and Bedminster, NJ, is 30,000 employees strong. Reporters and editors can find more information about the company in its Media Center on the Web at:

About Book4golf.com

Book4golf.com is the leading Internet-based, real-time, tee-time reservation network in North America. The Book4golf.com web portal allows golfers to reserve tee times anytime, anywhere. In addition, golfers using the web site have access to golf news, instructional tips from world-renowned golf instructor Jim Flick, course information, weather forecasts and driving directions to courses across town or across North America. Book4golfVacations will soon make it possible for golfers to book golf vacation packages online through the company's web site. For more information on Book4golf.com, visit http://www.book4golf.com.

The Canadian Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.