April 2, 1996
Bell Atlantic NYNEX Mobile CONTACT: Media Relations,
Final Four Fans Purchase Unprecedented Levels Of Merchandise Via
Wireless Point-Of-Sale Technologysize>
BEDMINSTER, NJ -- "March Madness" culminated this
year in unprecedented sales for ARAMARK, the food service and souvenir
vendor at the Meadowlands, host of the Final Four, thanks to wireless telecommunications
technology from Bell Atlantic Nynex Mobile and CellTel Data Services.
The two companies teamed to provide ARAMARK with the technology and
service to perform secure wireless credit card verification, allowing ARAMARK
to more than triple its number of souvenir stands accepting credit cards,
regardless of whether telephone lines were available. The result was a
"slam-dunk" for ARAMARK, with the company showing sales of more
than $800,000 over the course of the Final Four weekend with a total of
2,400 credit card transactions -- 67 percent of them wireless. To meet
ARAMARK's need for supplemental souvenir locations, Bell Atlantic NYNEX
Mobile paired its AirBridge(R) Packet network service, which uses cellular
digital packet data (CDPD) technology, with CellTel Data's CDPD-POP wireless
point-of-sale terminals. To complete the solution, CellTel provided connectivity
between ARAMARK and the credit card processor used by ARAMARK at the Meadowlands,
With a CDPD radio modem connected to the AirBridge network, ARAMARK
wirelessly sent and received information about credit card limits and approvals
in six seconds, on average. A typical landline connection takes nearly
20 seconds. Also, unlike other wireless options, the CDPD airlink
is encrypted for data security. The cost of CDPD-originated credit card
transactions is comparable to those using standard landlines as well.
"Because we pride ourselves on unlimited partnerships, we went
the extra mile to provide fans with every opportunity possible to purchase
souvenirs and other items in the most convenient way possible," stated
Paul Picardi, general manager of ARAMARK's Meadowlands Complex. "In
addition to our fixed kiosks, this gave us the opportunity to create temporary
souvenir stands based on the flow of the pedestrian traffic, not on the
location of telephone lines. Once again, ARAMARK was able to exceed the
expectations of its customers."
"CDPD technology provided ARAMARK with the portability it needed
to expand its credit card verification capabilities and thus increase sales,"
stated John Ahsler, business development manager-financial transaction
markets for Bell Atlantic NYNEX Mobile. "In fact, CDPD is a perfect
match for credit and debit card processing because it provides a new level
of speed, portability and security with a price at or below current wired
CDPD is a technology that efficiently transmits short bursts or "packets"
of data over the cellular infrastructure. Its completely open and widely
supported standard offers inherent encryption to protect the user's data,
and its specification is based on the widely used Internet protocol (TCP/IP)
for ease of implementation. AirBridge Packet service complements the other
wireless data services presently offered by Bell Atlantic NYNEX Mobile:
AirBridge Fax, AirBridge Circuit-switched solutions, and AirBridge Gateway.
Bell Atlantic NYNEX Mobile, headquartered in Bedminster, NJ, is the
largest wireless service provider on the East Coast and the second largest
provider in the United States. The company offers a full range of wireless
voice, data, and paging communications solutions to more than three million
customers in the Northeast, mid-Atlantic, Southeast, and, through a separate
subsidiary, in the Southwest. The company was formed in July 1995 through
the combination of Bell Atlantic Mobile's and NYNEX Mobile's cellular operations.
The new company has more than 5,000 employees.
CellTel Data Services, Inc. was formed in 1994 to be a provider of wireless
business solutions focusing on new electronic payment applications for
traditional and emerging merchant markets. CellTel's products include a
full complement of wireless transaction systems and innovative payment,
communications and support services designed to open markets, speed deployment
and service customers in a rapidly evolving technological landscape. CellTel
overcomes complex business problems with turnkey business solutions.
ARAMARK Corporation, headquartered in Philadelphia, is a world leader
in managed services, food and clothing services, health and child care
services, sports and entertainment services, and magazine and book distribution
services. ARAMARK has over 140,000 employees serving 15 million people
at 500,000 locations in 11 countries every day. The employee-owned corporation
recorded sales exceeding $5.6 billion in 1995. ARAMARK is proud of its
more than 25-year association with the Olympic movement and its role as
Food Service manager of the 1996 Atlanta Olympic Games. ARAMARK prides
itself on a philosophy of "unlimited customer partnerships."
NYNEX is a global communications and media company that provides
a full range of services in the northeastern United States and
high-growth markets around the world, including the United Kingdom,
Thailand, Gibraltar, Greece, Indonesia, the Philippines, Poland,
Slovakia and the Czech Republic.
The Corporation is a leader in the telecommunications, wireless communications,
cable television, directory publishing
and entertainment and information services.
FAX copies of recent NYNEX news releases are available free of charge, 24
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