NBA Teams-Up With Verizon Wireless On New Sponsorship
February 13, 2002
BEDMINSTER, NJ -- The NBA and Verizon Wireless announced that the nation's largest wireless carrier will be the league's Official Wireless Service Provider. As part of the agreement, Verizon Wireless will sponsor the NBA on NBC halftime shows airing for the remainder of the NBA season and through the 2002 NBA Finals. The two organizations will also team up on a joint marketing effort that uses the latest wireless technology to provide fans with NBA information on their wireless phones.
Verizon Wireless digital customers will have the option of receiving text message alerts on their wireless phones with NBA news and information such as game schedules, television broadcast information or other NBA headline news. Customers will be able to register and select their alert content from vtext.com the company's short text messaging web site. Additionally, Verizon Wireless and NBA Entertainment, the NBA's Emmy Award-winning production and programming division, will work together to develop NBA-themed advertising to run during NBA programming. In addition, Verizon Wireless will advertise on NBA Inside Stuff on NBC and in NBA publications.
"Verizon Wireless is a leader in providing innovative and creative content through its service and we are pleased to partner with them to offer unique and compelling information to NBA fans," said Heidi Ueberroth, NBA Entertainment Executive Vice President.
"Verizon Wireless sees this relationship as a solid component of our strategy to bring customizable information to a broad array of customer segments, such as sports enthusiasts," said John Stratton, Verizon Wireless vice president and chief marketing officer. "It gives our subscribers another opportunity to use short text messaging as part of their daily lives. Whether the customer is a sales person using the info alert update to impress a client or a basketball fan keeping score, Verizon Wireless is pleased to be able to team up with the NBA to provide these value-added services."
As the Official Wireless Communications Company of the NBA, Verizon Wireless receives the rights to use NBA league marks, photos and footage in advertising and promotions.
About the NBA
With 29 teams in the United States and Canada, NBA games and related programming are broadcast to 210 countries in 42 languages. The NBA is one of the most popular and profitable sports or entertainment properties in the licensing world with NBA league and team products in stores across the globe, on the NBA Store on NBA.com, the NBA Store on Fifth Avenue in New York City, and NBA City in Orlando. The NBA maintains 16 marketing partnerships with the most successful companies in their categories, seven of which are global partnerships. For more information on the NBA, visit www.nba.com .
About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications and Internet services. The company has the largest nationwide wireless network and 29 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Reporters and editors can find more information on the Web at http://www.verizonwireless.com.
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