PrimeCo Makes Wireless Communications History With PCS
Launch in 16 Cities Nationwide
Virtually Crystal-Clear Wireless CDMA Service Available
To More Than 32 Million Potential Customers
November 12, 1996
Documents and Resources
DALLAS - PrimeCo Personal Communications, L.P.
today announced it will make wireless communications history by
launching PCS networks in 16 major cities nationwide. The scope of
the nationwide launch makes it the first and largest multimarket
rollout on PCS spectrum, completed in 16 months from the day PrimeCo
acquired its licenses.
With a mission to provide a service that features crystal-clear
connections, improved reliability and a hassle-free experience for
customers, the historical launch stands to change the way people use
"We are the first PCS provider to hit the streets in almost every
market, and we've raised the bar for innovation and quality
standards," said Ben Scott, PrimeCo's president and CEO. "They
it couldn't be done in one city, let alone in 16 cities coast to
coast. This is the culmination of two years of research, planning,
deployment and marketing from the customer up; and we're proud to
make wireless history while the whole country is watching."
With its 16-city launch, PrimeCo is introducing a new kind of wireless
service and differentiating itself from others in the wireless
industry through solid strategy focused on reliability, customer
control and providing a hassle-free experience. Calls on PrimeCo's
network are almost crystal clear, with no cross-talk and virtually no
interference or fading. PrimeCo offers consumers a new level of
convenience and cost control: at the touch of a button on the phone
they can get their current account balance; an automatic alert advises
them when they near a pre-set spending limit; and caller ID and the
first incoming minute on all calls are free.
Finally, PrimeCo's simplified pricing strategy makes the entire buying
experience hassle free. In PrimeCo's serving areas, customers have
only two airtime rates to remember, one for in-state calls, one for
out-of-state calls. Customers no longer have to memorize confusing
peak, off-peak, weekend or holiday rates.
PrimeCo's new digital wireless communications services will be
commercially available tomorrow in Norfolk and Richmond, Va.; Fort
Lauderdale, Jacksonville, Miami, Orlando, and Tampa, Fla.; Chicago;
Milwaukee; New Orleans; Dallas, Fort Worth, Houston, and San Antonio,
Texas; and Honolulu. Austin, Texas will launch its service within two
to three weeks. Customers can purchase PrimeCo phones at nearly 1,000
local and national retailers including Best Buy, Circuit City, Computer
City, Incredible Universe, Office Depot and RadioShack locations.
PrimeCo will operate 34 retail stores and a 1-800 sales channel.
PrimeCo invested more than $1.1 billion at auction for its PCS
licenses in 1994. The company invested another billion dollars in
hardware, software and technology during its network build-out.
PrimeCo is deploying CDMA technology from Lucent Technologies and
Motorola Cellular Infrastructure Group. Handsets are provided by
Qualcomm Personal Electronics.
PrimeCo Personal Communications owns PCS licenses covering 19 states
and 58 million potential customers in 11 major trading areas. The
company was formed by an alliance of AirTouch Communications, Bell
Atlantic, NYNEX and US WEST Media Group, and has nearly 2,000
The combined cellular and PCS properties of PrimeCo and its owners
include 39 of the top 50 U.S. markets, covering nearly 170 million
people in 46 states and the District of Columbia. The wireless
partnership plans to deliver to customers products and services that
are easy to use, buy and afford, and provide seamless nationwide
service. The address for PrimeCo's interactive web site is