PrimeCo Personal Communications Leadership Changes
Announced by AirTouch, Bell Atlantic and U S WEST Media Group
Lowell McAdam Named President and Chief Executive Officer;
W. Richard Conrad Appointed Chief Operating Officer
September 30, 1997
WESTLAKE, TEXAS -- AirTouch Communications (NYSE: ATI), Bell
Atlantic (NYSE: BEL) and U S WEST Media Group (NYSE: UMG)
today announced the appointment of two executives to lead
PrimeCo Personal Communications' continued expansion in the
fast-growing national wireless telecommunications market, as a
result of Chief Executive Officer Benjamin L. Scott's decision
to leave the business and pursue a new career opportunity as
President and Chief Executive Officer of IXC Communications,
Inc., (NASDAQ: IIXC).
Lowell McAdam, PrimeCo's current chief operating officer, has been
appointed president and CEO, effective today. W. Richard Conrad,
who serves as president - New York Metro region of Bell Atlantic
Mobile, will replace McAdam as PrimeCo's executive vice president
and chief operating officer.
"We sincerely appreciate Ben's leadership during the successful
startup phase of PrimeCo," said Denny Strigl, group president and
CEO, Bell Atlantic Global Wireless. "Under his direction PrimeCo
made industry history by launching PCS networks in 16 major cities
nationwide, only 16 months after PrimeCo acquired its wireless
licenses. We wish him every success in his new endeavor."
Arun Sarin, president and chief operating officer, AirTouch
Communications, said, "I am pleased that the bench strength of our
wireless executive team enables us to quickly appoint two very
capable people to lead PrimeCo through our rapid expansion of the
business. Lowell's deep understanding of PrimeCo operations and
Rick's experience running the largest wireless market in the
country will be a powerful combination going forward."
Steve Boyd, president - domestic wireless operations for USWEST
Media Group, said, "The executive team we're putting into place
today is extremely strong, and will ensure PrimeCo maintains its
leadership in the American PCS industry."
McAdam was appointed chief operating officer of PrimeCo in December
1995. He has overseen the building, launch, and operation of
PrimeCo's wireless network, and customer operations. Previously,
he served as vice president, international operations - Europe, for
AirTouch and was lead technical partner for cellular ventures in
Spain and Italy.
McAdam joined AirTouch as executive director of international
applications and operations in 1993. From 1983 to 1993, McAdam
held various positions with Pacific Bell, including area vice
president - Bay Area marketing and general manager South Bay customer
services. He received an M.B.A. degree from the University of San
Diego and a B.S. degree in engineering from Cornell University.
Conrad was appointed to his current position in July 1995. He is
responsible for sales, marketing, engineering, administration,
finance and network systems expansion in 15 New York and New Jersey
counties including Long Island and New York City's five boroughs.
He was executive vice president and chief operating officer of Bell
Atlantic Mobile from May 1994 until June 1995.
Prior to that appointment, Conrad served as regional vice president
- southwest, responsible for the company's operations in Arizona,
New Mexico and Texas. He earned a degree in history from Old
Dominion University and served in various positions at Dictaphone
Corp. before moving to Bell Atlantic Mobile.
PrimeCo Personal Communications, established in 1994, is a limited
partnership formed by AirTouch Communications, Bell Atlantic, NYNEX
and U S WEST Media Group. On Nov. 12, 1996, PrimeCo made wireless
telecommunications history by launching PCS networks in 16 major
cities nationwide, just 16 months from the day PrimeCo acquired its
Since launching commercial service, the company has establish a
unique brand identity to differentiate itself against its wireless
competitors by offering a strong customer value proposition
stressing reliability, customer control and simplified pricing.
PrimeCo's innovation was recognized with Business Week's Best New
Products award the International Engineering Consortium's
Today, PrimeCo operates PCS networks in 20 states with 61 million
potential customers, including Norfolk and Richmond, Va.; Fort
Lauderdale, Jacksonville, Miami, Orlando and Tampa, Fla.; Chicago;
Milwaukee; New Orleans; Austin, Dallas, Fort Worth, Houston and San
Antonio, Texas; Mobile, Ala.; Honolulu and the Maui Island, Hawaii;
and Green Bay and Madison, Wis.
"During my tenure at PrimeCo I've had the privilege of working
with some of the most dedicated people in the wireless industry,
who have built a brand new business with a 'customer first'
attitude that permeates the entire organization," said Scott.
"I'm confident about the solid future of this company under the
direction of Lowell and Rick. PrimeCo is living proof that the
right people, the right owners and the right technology can bring
new competition to the wireless market."
AirTouch Communications is a global wireless communications
company, with interests in cellular, paging, and personal
communications services in the United States, Belgium, Germany,
India, Italy, Japan, Poland, Portugal, Romania, South Korea, Spain,
and Sweden, as well as an interest in the Globalstar satellite
system. The company, based in San Francisco, serves more than 9
million proportionate customers worldwide.
The new Bell Atlantic -- formed through the merger of Bell Atlantic
and NYNEX -- is at the forefront of the new communications,
information and entertainment industry. With 40 million telephone
access lines and 5.5 million wireless customers worldwide, Bell
Atlantic companies are premier providers of advanced wireline voice
and data services, market leaders in wireless services and the
world's largest publishers of directory information. Bell Atlantic
companies are also among the world's largest investors in
high-growth global communications markets, with operations and
investments in 21 countries.
U S WEST Media Group, one of America's largest broadband
communications companies, is involved in domestic and international
cable and telephony, wireless communications, and directory and
information services. For 1996, U S WEST Media Group had proportionate
pro forma revenue of $8.1 billion. Media Group is one of two
major groups that make up U S WEST, a company in the communications
business, helping customers share information, entertainment and
communications services in local markets worldwide. U S WEST's
other major group, U S WEST Communications, provides
telecommunications services in 14 western and midwestern states.