Verizon Launches New Site That Gives Hispanics an Inside View of the FiOS Experience
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Verizon on Tuesday (May 24) introduced www.EnciendeteFios.com, a fully interactive website that brings to life the advantages of FiOS - the nation's fastest and most reliable Internet service offered on a mass scale, advanced TV and home phone services - in a unique and entertaining fashion.
"We wanted to create a unique online destination that provides pertinent information to Hispanic consumers," said Oscar Madrid, director of multicultural marketing at Verizon. "Providing Spanish-speaking consumers with in-language information is important, but merely translating our existing content to Spanish was not enough. In order to fully connect with this important base of consumers, we needed to create an educational and informational site that would resonate with them at a functional and emotional level.
"This new website demonstrates Verizon's commitment to delivering a premium online experience for our Hispanic consumers, and our promise to offer a superior entertainment experience," said Madrid.
The website has been designed to enhance the dialogue with Hispanics in a culturally relevant way. Created to be user-friendly in order to heighten the learning experience, the website brings to life the relevance of the services that Verizon FiOS offers its customers. In order to complement www.verizon.com/espanol, this site enables a virtual hands-on interactive experience, and demonstrates how the FiOS experience can be relevant in enhancing customers' lifestyles.
The new Verizon website allows consumers to enjoy all of its content in English or Spanish, without it affecting the quality of the online experience. With one click, consumers can read about interactive personas, testimonials and other rich content in their language of choice.
Perhaps the most humanizing touch of www.EnciendeteFios.com is the customer portrayals and testimonials that the site contains. Upon entering the site, visitors are introduced to four distinct, yet relatable, consumers who live in some of the most diverse markets in the nation that are served by FiOS and who illustrate numerous ways consumers use FiOS services to simplify their lives and stay connected to what they love.
Clicking on the "Opiniones" tab provides access to actual FiOS customer stories. Here, the testimonials given (both in Spanish and English), describe in detail what FiOS can do for consumers. Each testimonial introduces the viewer to a real person or couple who explain who they are, where they're from, and how FiOS has impacted their lives.
The latest market research has shown that Hispanics are becoming increasingly tech-savvy. More and more consumers are increasingly relying on their home broadband connection as the number of connected devices and apps in the home grows, and Verizon's all-fiber-optic FiOS has the bandwidth to keep pace with customers' bandwidth needs today and in the future.
Enciéndete FiOS creates a personalized user experience that simplifies the decision process, guiding consumers with intuitive tools, including an adviser, that allow them to determine the bundled package that best suits their wants and needs.
To enjoy this groundbreaking site, visit www.EnciendeteFios.com.
Lopez Negrete Communications Inc., the Hispanic advertising agency of record for Verizon residential services, helped build and launch the new website.
About Verizon Communications Inc.
Verizon Communications Inc. (NYSE, NASDAQ:VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to mass market, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, with more than 104 million total connections nationwide. Verizon also provides converged communications, information and entertainment services over America's most advanced fiber-optic network, and delivers seamless business solutions to customers around the world. A Dow 30 company, Verizon employs a diverse workforce of more than 196,000 and last year generated consolidated revenues of $106.6 billion. For more information, visit www.verizon.com.
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