What If the Hatfields Had Sent the McCoys a Thank-You Card for the Welcome-To-the-Mountain Bundt Cake?

What If the Hatfields Had Sent the McCoys
a Thank-You Card for the Welcome-to-the-Mountain Bundt Cake?

BigYellowSM and American Greetings Declare
March 25
"Better Late Than Forever" Day

Web Users Can Send Belated Cards for Free to Anyone in the U.S.

February 26, 1998

Media contacts:

Phil Santoro

978 762-1326

Jill Froula

216-252-7300 x6020

MIDDLETON, Mass. -- What if Juliet's family had remembered to send
Christmas greetings to Romeo's clan? Or Robin Hood had received a
birthday card from the Sheriff of Nottingham?

The right card -- even if somewhat belated -- can make a big

That's why Big Yellow, the nation's leading online shopping directory,
and American Greetings, the world's largest publicly-owned greeting
card company, are conducting a special promotion on March 25 called,
"Better Late Than Forever Day." On that day, people can visit
BigYellow (bigyellow.com) to send specially-designed "Better Late
Than Forever" cards -- either through e-mail or the U.S. Postal
Service -- FREE to anyone in the U.S.

For the event, American Greetings has created special belated
greetings including, "Long Time No See...," "Let's stay in touch...,"
and "I'm so sorry." The cards help people make amends for the
greetings they forgot to send last week, last year or last decade.
And hopefully, anyone receiving a Better Late Than Forever card will
grant "amnesty" to the sender -- forgiving him or her for being late.

"If you think about it, Better Late Than Forever Day really is better
late than never," said Mark Remmer, business development director at
Bell Atlantic Electronic Commerce Services, creators of BigYellow.
"Imagine all the good feelings that could have been captured had this
day of forgiveness been around throughout history. Thanks to the Web
and Web sites like bigyellow.com and www.americangreetings.com,
reconnecting is made so much easier."

Better Late Than Forever Day was created as a one-time promotion to
introduce Web users to a new service developed by BigYellow and
American Greetings. The new service provides an easy way for BigYellow
users to instantly send an e-mail card or a printed card to someone
whose address they look up using BigYellow.

In addition to its 17 million business listings, BigYellow has a
national directory of 100 million residential addresses and 15 million
e-mail address. When a user finds an address, he or she can simply
click on a button next to that address to send an American Greetings

"The state-of-the-art technology of Big Yellow works perfectly with
the age-old tradition of sending greetings to friends and family,"
said Josef Mandelbaum, director of marketing, American Greetings
Electronic Marketing Group. "Now people can quickly and conveniently
find mailing or e-mail addresses -- and instantly send greetings to a

About BigYellow

With thousands of advertisers and more than 2 million visitors each
month, BigYellow, based in Middleton, Mass., continues to be a leader
in the online shopping industry in sales and usage. BigYellow also has
strategic relationships with Infoseek, Inc., Four11, NBC, Netscape
Communications Corp, and CNN Interactive, as well as more than 40
content partners for the most popular topics on its service.

Bell Atlantic, formed through the merger of Bell Atlantic and NYNEX,
is at the forefront of the new communications and information
industry. With 40.5 million telephone access lines and six million
wireless customers worldwide, Bell Atlantic companies are premier
providers of advanced wireline voice and data services, market leaders
in wireless services and the world's largest publishers of directory
information. Bell Atlantic companies are also among the world's
largest investors in high-growth global communications markets, with
operations and investments in 21 countries.

About American Greetings

Founded in 1906, American Greetings is the world's largest
publicly-owned creator, manufacturer, and distributor of greeting cards
and social expression products. Headquartered in Cleveland, Ohio, the
Company has operations, subsidiaries and licensees in more than 75
countries and has one of the largest creative departments in the world.
Fiscal 1997 revenues were $2.2 billion. Since the 1992 launch of its
CreataCard kiosk program, American Greetings has continually
demonstrated its interactive and electronic commerce leadership. It
has been honored as one of five finalists for the Software Publishers
Association's 1997 Codie award for "Web site of the Year" ; winner of
the 3Com "1997 Retail Network Innovation Award " for Mass Customization
for its www.americangreetings.com Web site; and has been nominated for
a 1998 Computerworld Smithsonian Award.