TREVOSE, PA — Bell Atlantic Mobile has named John Stratton president of the Philadelphia Tri-State Region, one of the most competitive wireless markets in the United States. Stratton succeeds Robert F. Stott who was named head of the company's Northeast market.
In this position, Stratton will assume responsibility for the company's operations throughout Philadelphia and its suburbs, the Lehigh Valley, southern New Jersey and the state of Delaware. Specifically, he will oversee the company's sales, marketing, network systems expansion, finance, administration, and an extensive retail store network.
Stratton has more than 15 years experience in retail marketing and operations for consumer electronic products. He has led a dynamic career with Bell Atlantic Mobile, serving in two key executive positions within the company. Most recently he served as vice president of marketing for Bell Atlantic Mobile, where he was responsible for corporate marketing, advertising, new product development, and fraud prevention and control. In this position, he developed and directed the strategy for marketing the carrier's wireless products and services in its service area, from Maine to Georgia.
Prior to this, Stratton, was regional vice president-retail sales and operations for the company's largest market, the New York/New Jersey metro region, since 1995. There, he was responsible for managing the company's growing chain of communications stores and telemarketing in New York and northern New Jersey. His efforts helped earn the company New York Magazine's "Best of New York" distinction in the greater New York/northern New Jersey area.
Stratton first joined Bell Atlantic Mobile in 1993, after serving as vice president of merchandising for Jersey Camera, a regional camera and electronics retail chain, where he oversaw purchasing and marketing. Before that, he held various management positions within major consumer electronics retailers.
Bell Atlantic Mobile is the largest wireless service provider on the East Coast and the second largest in the United States. The company owns and operates the most extensive network in the East, covering 111,000 square miles, and the largest chain of wireless retail outlets offering a full range of wireless personal communications services, including voice, data and paging. Based in Bedminster, NJ, Bell Atlantic Mobile has more than 5 million customers and 7,000 employees in the Northeast, mid-Atlantic, Southeast, and- through a separate subsidiary - the Southwest. Through its "Wireless at Work..." community relations program, which includes HopeLine voice mail service, Bell Atlantic Mobile uses its wireless technology to help individuals and communities improve security and emergency communications.