Harvard Business Review “The Digital Dividend: First Mover Advantage”
FULL REPORT
New Research from Harvard Business Review Links Improved Business Performance with Early Technology Adoption
In a new report sponsored by Verizon, Harvard Business Review Analytic Services surveyed 672 global organizations. The report, “The Digital Dividend: The First Mover Advantage, provides evidence that links improved business performance and growth with technology adoption. The research reveals when adopting new technologies, businesses fall into three categories: Pioneers, Followers, and Cautious. Pioneers lead in launching new products and expanding into new markets. Followers and Cautious wait for technology to be well established resulting in slower business growth. FULL REPORT>>>
NEWS RELEASE
‘Decisive New Technology Adoption Leads to Competitive Advantage,’ Verizon Sponsored Harvard Business Review Analytic Services Survey Confirms
A new study from Harvard Business Review Analytic Services, “The Digital Dividend: First Mover Advantage,” demonstrates that early adoption of new technologies leads to better business outcomes. The study’s results show that IT “Pioneers” — companies the study identified as believing strongly in the benefits of adopting new technologies and that pursue “first-mover advantage” — are more likely to lead in both revenue growth and market position than their peers. FULL RELEASE>>>
