Louisville Alzheimer’s Fundraising Event Showcases Cool Technology


Alzheimer’s is America’s sixth leading cause of death—and the only cause for which there is no treatment available to stop, or even slow, the progression of the disease. In an attempt to find a cure for this disease, the Alzheimer’s Association of Greater Kentucky and Southern Indiana hosts an annual fundraising gala called “Making Memories Across America.”

Verizon recently had the opportunity to support the association’s mission of ending Alzheimer’s disease through efforts that focus on innovative research, enhanced care, proper education and increased support for all those affected by this illness.

In addition to donating $5,000 to help fund research and support programs for more than 80,000 Kentuckians who suffer from Alzheimer’s disease, we were also able to educate attendees about our SureResponse Mobile Personal Emergency Response System. SureResponse is a mobile device with a single call button that, when touched, places a call to a SureResponse Care Agent who can then transfer the call to a caregiver, medical professional or whomever else the caller wants to reach.

Intended for use at home or on the go, it’s a great device for seniors with memory issues who may not be able to remember a complete phone number and still want to maintain an independent lifestyle. The device is GPS-capable, giving caregivers and responders instant access to the user’s location.

At the recent fundraising event, attendees were encouraged to use their smartphones in conjunction with an augmented reality app called Layar to watch a video demonstrating how SureResponse could be used to help manage the daily challenges Alzheimer’s causes for caregivers and patients, alike.

“One of our goals was to use the novelty of the augmented reality app technology to encourage Making Memories attendees to take the program home and show their loved ones the information, thereby educating more people about both the Alzheimer’s cause and the SureResponse device,” said Marion Nolan, associate director of Business Sales for Verizon Wireless in Kentucky.

There’s no doubt that technology provides us with new, innovative ways to educate and raise awareness of important causes, like fighting Alzheimer’s disease.

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