September 10, 1996
Bell Atlantic NYNEX Mobile is First Company to Sign
"Smart" Phone Service Contract
Carrier To Provide Long Island Courier With Cellscape = -2>(SM) Service
NETWORK WORLD UNPLUGGED, BOSTON -- Bell Atlantic NYNEX
became the first company to sign a customer contract for wireless
Internet/intranet access service by inking a deal with Walsh Messenger
Service Inc., a delivery company based in Garden City Park, Long
Island and serving the New York City metro area. Systems integration
and additional customer service is being provided by CRM
Communications, Inc., located in Great Neck, Long Island.
By using Bell Atlantic NYNEX Mobile's Cellscape -2>(SM) service and a new
generation of "smart" cellular phones, 150 of Walsh's
have real-time access to dispatch information on the company's
intranet. They will also have information such as delivery times and
package details that will help improve their productivity and customer
Beginning in October, Walsh Messenger will use Cellscape service in
place of pagers -- the company's current method of communicating with
its couriers, which requires a return call from a pay phone that can
sometimes cause delays and mistakes.
"Increasingly, our customers who have a highly mobile work force
to give these workers remote access to data on their corporate
intranets, including e-mail, as well as information on the Internet,
but they don't have the flexibility to carry a laptop computer and
cellular phone everywhere they go," said Mike Franklin,
director-wireless data marketing for Bell Atlantic NYNEX Mobile.
"Now, with the combination of Cellscape service and smart phones,
mobile workers have all the pertinent information they need right in
the palms of their hands."
"Realizing we needed to upgrade our communications system, we
to outfit our couriers with smart phones, which could be used as a
cellular phone for direct communications with dispatchers and as a
computer that enables two-way data transmission," said Joseph Pryor,
manager, at Walsh Messenger. "We selected Bell Atlantic NYNEX
Mobile's service over other available options, because it fully meets
our technical requirements and our need for coverage throughout New
York City and Long Island. As a result of this investment, we
anticipate better customer service based on more timely and accurate
"Walsh Messenger came to us with very specific requirements for
supporting their mobile workforce," said Bell Atlantic NYNEX
vice president-sales Lonnie Lauer. "We're happy to have the
opportunity to put our wireless industry expertise, experience, and
know-how to work for them."
Scheduled for commercial availability in the fourth quarter, Cellscape
will offer Bell Atlantic NYNEX Mobile customers a full suite of
services. By using browser-enabled smart phones, customers will have
access to voice service, two-way messaging, e-mail, and a virtually
unlimited number of information services, such as airline updates and
stock quotes, all at the touch of a button.
Cellscape Operation and Pricing
Cellscape runs on UP.Link, a ground-breaking open software platform
recently introduced by Unwired Planet -2>(TM) , Inc., a leader in wireless Internet technology.
Next generation cellular phones will transmit
information via Bell Atlantic NYNEX Mobile AirBridge® Packet service,
which uses Cellular
Digital Packet Data (CDPD) technology to break
down data into small bursts (packets) and transmits it over the
cellular network using the Internet protocol. CDPD is efficient and
cost effective for "near real-time" bursty applications, such
as telemetry, alarms/security, messaging and automated transactions.
Cellscape service will be available to customers by the end of 1996 in
all of BANM's major markets and in those markets where the company has
signed CDPD interoperability agreements.
Specific rate plans and service packages will be announced when
commercial service is available. Basic service package costs are
expected to be as low as $25 to $30, including a usage allowance.
For developers interested in writing vertical market HDML applications
that will run over Cellscape, Bell Atlantic NYNEX Mobile has made
available the technology resources in its Wireless Data Greenhouse.
This on-site laboratory is a one-stop, all-purpose testing ground for
wireless data applications open to Bell Atlantic NYNEX Mobile's
customers, business alliances, and vendors.
Bell Atlantic NYNEX Mobile is the
largest wireless service provider on
the East Coast and the second largest in the United States. The
company offers a full range of wireless personal communications
services, including voice, data and paging. Based in Bedminster, NJ,
Bell Atlantic NYNEX Mobile has nearly four million customers and 5,800
employees in the Northeast, mid-Atlantic, Southeast, and, through a
separate subsidiary, in the Southwest. The company was formed in July,
1995 by combining Bell Atlantic Mobile's and NYNEX Mobile's cellular
- Maggie Aloia Rohr (908) 306-7757
Kristen Holmes (617) 520-7058