Bell Atlantic NYNEX Mobile is First Company to Sign "Smart" Phone Service Contract
September 10, 1996
Carrier To Provide Long Island Courier With Cellscape(SM) Service
NETWORK WORLD UNPLUGGED, BOSTON -- Bell Atlantic NYNEX Mobile today became the first company to sign a customer contract for wireless Internet/intranet access service by inking a deal with Walsh Messenger Service Inc., a delivery company based in Garden City Park, Long Island and serving the New York City metro area. Systems integration and additional customer service is being provided by CRM Communications, Inc., located in Great Neck, Long Island.
By using Bell Atlantic NYNEX Mobile's Cellscape(SM) service and a new generation of "smart" cellular phones, 150 of Walsh's messengers will have real-time access to dispatch information on the company's intranet. They will also have information such as delivery times and package details that will help improve their productivity and customer service.
Beginning in October, Walsh Messenger will use Cellscape service in place of pagers -- the company's current method of communicating with its couriers, which requires a return call from a pay phone that can sometimes cause delays and mistakes.
"Increasingly, our customers who have a highly mobile work force want to give these workers remote access to data on their corporate intranets, including e-mail, as well as information on the Internet, but they don't have the flexibility to carry a laptop computer and cellular phone everywhere they go," said Mike Franklin, director-wireless data marketing for Bell Atlantic NYNEX Mobile. "Now, with the combination of Cellscape service and smart phones, mobile workers have all the pertinent information they need right in the palms of their hands."
"Realizing we needed to upgrade our communications system, we decided to outfit our couriers with smart phones, which could be used as a cellular phone for direct communications with dispatchers and as a computer that enables two-way data transmission," said Joseph Pryor, manager, at Walsh Messenger. "We selected Bell Atlantic NYNEX Mobile's service over other available options, because it fully meets our technical requirements and our need for coverage throughout New York City and Long Island. As a result of this investment, we anticipate better customer service based on more timely and accurate communications."
"Walsh Messenger came to us with very specific requirements for supporting their mobile workforce," said Bell Atlantic NYNEX Mobile's vice president-sales Lonnie Lauer. "We're happy to have the opportunity to put our wireless industry expertise, experience, and know-how to work for them."
Scheduled for commercial availability in the fourth quarter, Cellscape will offer Bell Atlantic NYNEX Mobile customers a full suite of services. By using browser-enabled smart phones, customers will have access to voice service, two-way messaging, e-mail, and a virtually unlimited number of information services, such as airline updates and stock quotes, all at the touch of a button.
Cellscape Operation and Pricing
Cellscape runs on UP.Link, a ground-breaking open software platform recently introduced by Unwired Planet(TM) , Inc., a leader in wireless Internet technology. Next generation cellular phones will transmit information via Bell Atlantic NYNEX Mobile AirBridge® Packet service, which uses Cellular Digital Packet Data (CDPD) technology to break down data into small bursts (packets) and transmits it over the cellular network using the Internet protocol. CDPD is efficient and cost effective for "near real-time" bursty applications, such as telemetry, alarms/security, messaging and automated transactions.
Cellscape service will be available to customers by the end of 1996 in all of BANM's major markets and in those markets where the company has signed CDPD interoperability agreements. Specific rate plans and service packages will be announced when commercial service is available. Basic service package costs are expected to be as low as $25 to $30, including a usage allowance.
For developers interested in writing vertical market HDML applications that will run over Cellscape, Bell Atlantic NYNEX Mobile has made available the technology resources in its Wireless Data Greenhouse. This on-site laboratory is a one-stop, all-purpose testing ground for wireless data applications open to Bell Atlantic NYNEX Mobile's customers, business alliances, and vendors.
Bell Atlantic NYNEX Mobile is the largest wireless service provider on the East Coast and the second largest in the United States. The company offers a full range of wireless personal communications services, including voice, data and paging. Based in Bedminster, NJ, Bell Atlantic NYNEX Mobile has nearly four million customers and 5,800 employees in the Northeast, mid-Atlantic, Southeast, and, through a separate subsidiary, in the Southwest. The company was formed in July, 1995 by combining Bell Atlantic Mobile's and NYNEX Mobile's cellular operations.
- Maggie Aloia Rohr (908) 306-7757
Kristen Holmes (617) 520-7058