01.28.1997|Corporate

Turner Broadcasting, NYNEX team up in innovative marketing deal

January 28, 1997

CONTACT: Mark Harrad, Turner Broadcasting 212/852-6897, mark.harrad@turner.com or
Phil Santoro, NYNEX 508/762-1326, psantoro@bigyellow.com

Turner Broadcasting, NYNEX team up in innovative marketing deal

--SM becomes official directory on CNN Interactive news site--

NEW YORK--Jan. 28, 1997--Two global communications companies with established brand names and leading Internet sites today announced a unique and innovative marketing arrangement that provides major benefits for customers of both companies.

NYNEX's SM (www.bigyellow.com), the leading on-line shopping service, will become the official yellow pages directory on CNN Interactive (CNN.com), the world's leading provider of news and information on the Internet.

As a result, users of CNN Interactive will be able to conduct a search for a business, residential or E-mail listing from nearly any of the pages on the news site. The arrangement is expected to significantly boost BigYellow traffic while bringing an important new utility feature to CNN's site.

Unlike traditional advertising banners and buttons, which typically are sold around certain sections of commercial web sites, the BigYellow icon will appear on the screen next to almost all news stories and enable users to hot-link directly to the leading on-line shopping service.

BigYellow, already a major advertiser on CNN Interactive, will pay a premium for the official directory designation. With more than 12 million visits per week, CNN Interactive is the Web's most visited news site. With nearly 1 million visits per month and 15,000 advertisements, BigYellow is the leading shopping directory on the Web.

"This marketing approach should pay dividends for everyone," said Richard Glassberg, vice president and general manager of Turner Interactive Marketing and Sales. "CNN Interactive's users will now have an easy and direct tie to the best on-line directory available and Big Yellow's advertisers will be exposed to more than 500 million page views over the course of the year."

"We are delighted to have been chosen by CNN to be their site's shopping directory," said William Wise, President of NYNEX Information Technologies, developer of BigYellow. "Our decade's worth of development of BigYellow and on-line shopping has started to pay off with increased user traffic for our local and national advertisers. This alliance with CNN shows our commitment to maintaining our position in the industry as the trusted intermediary for on-line consumers."

With the BigYellow search capability on nearly all of the CNN web pages, traffic to BigYellow is expected to increase dramatically, which is "great news for our advertisers," Wise said.

CNN Interactive serves more than 12 million web page views per week, providing news from around the world with the same speed, fairness and accuracy that viewers have come to expect from CNN-- the world's news leader. CNN Interactive web coverage of news, sports and weather includes video, sound clips, photographs and maps. The on- line service has more than 100 advertisers.

Turner Interactive Marketing and Sales (TIMS) handles ad sales and marketing for all of Turner Broadcasting's on-line services, which include the CNN web sites: CNN Interactive, CNNfn Interactive, and All Politics-- a joint venture with Time magazine, and a variety of promotional sites tied to Turner Broadcasting's entertainment programming, including WCW Interactive, Cartoon Network, Rough Cuts (TNT) and TBS Dinner & A Movie. The CNN web sites together attract between 16-17 million page views per week.

In addition to its 16 million U.S. business listings, BigYellow features 75 million U.S. residential listings, a national directory of 7.5 million E-mail addresses, and links to directories in 32 foreign countries. BigYellow has strategic relationships with Infoseek, Inc., Four11, Netscape Communications Corp., and CNN Interactive, as well as more than 20 content partners for the most popular topics on its service.

NYNEX Information Technologies is a subsidiary of NYNEX Information Resources Company, a leading provider of shopping and marketing information services, including more than 300 yellow pages and white pages directories in the United States, with expanding services globally.


NYNEX is a global communications and media corporation that provides a full range of services in the northeastern United States and high-growth markets around the world, including the United Kingdom, Thailand, Gibraltar, Greece, Indonesia, the Philippines, Poland, Slovakia and the Czech Republic. The corporation is a leader in telecommunications, wireless communications, directory publishing and video entertainment and information services. NYNEX is also managing sponsor of FLAG -- Fiberoptic Link Around the Globe -- the world's longest undersea fiber optic communications cable.

FAX copies of recent NYNEX news releases are available free of charge, 24 hours a day. Call 1-800-331-1214 and an automated system will provide instructions.

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