Verizon Debuts New Online Self-Service Tool for Advertisers

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DALLAS - Now, restaurant owners closing the books at 2 a.m. and landscapers scheduling jobs at the crack of dawn can take advantage of the Internet and manage their Verizon advertising program online, any time. Verizon has debuted a self-service application that enables advertisers to start or adjust an ad program without the assistance of sales or service representatives.

The new application is being introduced just two months after launched national and local pay-per-click advertising options, the latest advance in Internet advertising. With, consumers can quickly find specific local products and services without wading through overwhelming amounts of general information typically provided by generic search engines.

"In today's world where you can shop, bank - even date - on the Internet, local merchants want the flexibility to manage their advertising when it's convenient," said Darrin Rayner, vice president - e-commerce sales and online marketing for "Our self-service application is ideal for the small-to-medium-sized-business owner who wants a presence on the Internet. Florists can adjust their ad campaigns for the prom or wedding season, for example, while air conditioning services can promote summer specials."

In addition to registering their business for free and purchasing advertising, advertisers can use the self-service application to:

  • Adjust and monitor pay-per-click bids. With pay-per-click, advertisers bid on placement, setting their own price for what each click is worth, with higher bidders receiving top placement.

  • Update their business profiles with new information.

  • Measure usage by analyzing "click-through" rates.

  • Review current reports 24 hours a day, without the assistance of a sales or service representative.

"Business owners need to track their return on investment," Rayner said. "Round-the-clock access to click-through rates and the ability to manage and adjust advertising accounts immediately enable merchants to determine what is working and what is not in their ad programs.

"Time is scarce, and online shopping helps everyone maximize the few hours available," he said. " helps advertisers make the most of their time by linking them to buyers who are looking for their specific products and services."

Verizon continues its full-service application for advertisers who prefer the guidance of a sales representative. The new online self-service application enhances the company's multi-platform advertising solutions, including Verizon yellow pages, and SuperPages On The Go wireless information.

Verizon Information Services

Based in the Dallas area, Verizon Information Services is a content provider for communications products and services, with approximately $4.1 billion in revenues. The company produces Verizon yellow pages and (, the nation's number one Internet directory and shopping resource. SuperPages On The Go is a nationwide yellow and white pages directory offered on Get It Now services through Verizon Wireless. The company also is the largest publisher of Hispanic directories in the U.S. and the first to provide a Hispanic online shopping resource, en Espanol ( Verizon Information Services is a unit of Verizon Communications Inc. (

Verizon Communications

A Dow 30 company, Verizon Communications (NYSE:VZ) is one of the world's leading providers of communications services, with approximately $68 billion in annual revenues. Verizon companies are the largest providers of wireline and wireless communications in the United States. Verizon is also the largest directory publisher in the world, as measured by directory titles and circulation. Verizon's international presence includes wireline and wireless communications operations and investments, primarily in the Americas and Europe. For more information, visit


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