WorldCom, Inc. and AOL Time Warner Announce Cross Platform Marketing Alliance
NEW YORK & CLINTON, Miss.--July 18, 2001-- AOL Time Warner
(NYSE: AOL) and WorldCom, Inc. (NASDAQ: WCOM) today announced that they
have entered into a strategic marketing alliance to promote multiple
WorldCom brands across a wide variety of AOL Time Warner media assets.
This alliance greatly expands longtime strategic relationships that
WorldCom has held with several AOL Time Warner divisions including
America Online Inc., for network services and marketing and Turner
Broadcasting and Time Inc. for advertising, and marks the advertising
debut of the MCI Group following the issuance of the MCI Group tracking
stock on June 8, 2001.
Under the terms of the multi-year, multi-million dollar agreement,
WorldCom, Inc. will advertise several of its popular, industry-leading
business and consumer brands, including the MCI consumer long-distance
brand across multiple AOL Time Warner media brands, including Time Inc.
publications, Time Warner Cable, and the Turner Broadcasting System,
including The WB Television Network.
Consumers can expect to see WorldCom products and services featured
in print through Time Inc. magazines including ENTERTAINMENT WEEKLY,
PEOPLE, TIME, and SPORTS ILLUSTRATED; online on certain America Online
interactive brands such as MapQuest, Digital City, ICQ, and Spinner, as
well as FORTUNE.com and InStyle.com; and across a variety of Time
Warner Cable service areas.
Myer Berlow, President of Worldwide Interactive Marketing at America
Online, Inc., said, "WorldCom is a valued strategic partner to a
number of AOL Time Warner divisions, and we're pleased to expand
those relationships by offering WorldCom the kind of total marketing
solution found only through our variety of unmatched online, print and
network brands. Both our companies place emphasis on offering consumers
the best possible value, and by pairing our range of media assets with
WorldCom's calling services, we're delivering on that
concept."
About WorldCom
WorldCom (NASDAQ: WCOM) is the preeminent global communications company
for the digital generation, operating in more than 65 countries with
2000 revenues of approximately $39 billion. WorldCom provides the
innovative technologies and services that are the foundation for
business in the 21st century. For more information go to
http://www.worldcom.com.
About AOL Time Warner
AOL Time Warner (NYSE:AOL) is the world's first Internet-powered
media and communications company, whose industry-leading businesses
include interactive services, cable systems, publishing, music,
networks and filmed entertainment.
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