Full Transparency
Our editorial transparency tool uses blockchain technology to permanently log all changes made to official releases after publication. However, this post is not an official release and therefore not tracked. Visit our learn more for more information.
A YouGov survey has found that 79% of smartphone users find advertising on their mobile phones irritating, and 88% ignore adverts on applications.
Only 5% of those surveyed said that they thought that advertising on mobile phones was a good idea.
Responses from smartphone users to apps were also low: 6% click on an advert from a text, 6% from an email, 4% from the mobile internet, 3% from an app, and 2% from an instant message.
However just over a quarter of respondents said they would welcome more advertising if it offered money off deals or special offers and 21% said they don’t mind ads relevant to them.
Basic banners are the most recognised format of advert with 87% seeing them while browsing the mobile internet, and 80% while using apps. When browsing, 63% noticing recommended links to search , 51% noticing rollover banners and 47% seeing special offers.
Head over to THE DRUM’s site to read the rest.
