Mayweather vs. Canelo: Big Payday for Mayweather, Biggest PPV Event in FiOS TV History
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According to Forbes magazine, last Saturday’s championship bout will be one of Floyd “Money” Mayweather’s most lucrative ring appearances with a record guarantee of $41.5 million – which will be sweetened by his take from the pay-per-view (PPV) receipts. Estimates of Mayweather’s combined paycheck vary, but if he nets $70 million from the fight, it will push his 17-year career earnings total to $350 million!
The fight also set a new all-time record for Verizon as the largest-selling PPV event in FiOS TV history. Mayweather-Canelo outsold the previous FiOS TV PPV record-holder (Mayweather-Cotto, May 2012) by a whopping 69 percent.
For us, the methods our customers used to buy the show are as interesting as the record number of viewers it attracted. In all, 86 percent of our customers chose to interactively purchase the fight on their TV screen with a few clicks of their remote control. Almost 2 percent bought the bout online and about 13 percent phoned-in their PPV purchase.
This overwhelming preference for on-screen, self-service purchasing of the Mayweather-Canelo fight is the latest example of why Verizon is a believer in the customer empowering benefits of TV and online interactivity. Our customers can upgrade FiOS Internet speeds, add premium channels and address service issues when they want and how they want with a click of their TV remote control or computer mouse. Check it out!
