05.23.2013Personal Tech

The Real Farmwives of America Bring Rural Life to Social Media

The Real Farmwives of America logo

Meet Heather Hill. A busy mom, entrepreneur, social media enthusiast, businesswoman – and farmer. Heather is one of 20 bloggers across the nation leading a farm voice movement to tell people the true story of life on the farm. With a home base of operation at Hill Farms in Indiana, she took up the cause of telling the farm story in 2010.

Since then, The Real Farmwives of America have launched a presence on Facebook, Twitter, Google+ and Pinterest. The group also rallied at the Statehouse recently to promote agriculture pulling in even more bloggers and voices to help spread the word.

Verizon has had the pleasure of working with a number of Hoosier women in The Real Farmwives circle – Heather via 3 Kids & Lots of Pigs blog, Lana via Walking the Off-Beaten Path blog, Cris via Goodeness Gracious blog, Marybeth via Alarm Clock Wars blog, Jennifer via My Front Porch blog, and Amy via A Latte with Ott, A blog.

Like the rest of us, they all use tech in their personal lives – tablets, phones, jetpacks and other wireless accessories that make our lives easier and more productive.

As a fifth generation farm family, Heather’s farm is about corn, soybeans, wheat and pigs. Her mother-in-law, a recent convert to a smartphone, assists regularly at the farmer’s market in Greenfield using her iPhone and Square credit card reader to sell locally produced meat from Hill Farms.

Heather said the women who connected on this initiative all had personal blogs. With initial assistance from the soybean alliance to get their blogging voices and sites honed, they branched out to own their own brand in social media. “What’s unique about us is we’re not a random ag group. I know all these girls personally. We truly are a group of friends.”

And like the regularity of the seasons, they have tooled their social media platforms using an annual editorial calendar and links to their personal blogs to keep the non-farm audience updated. From tips on food production to product labeling, they provide everything from home-grown recipes to photo albums of the first spring calves being born.

“We really did this to connect to others … to let people know where their food comes from. Almost immediately, people began interacting.”

As for tech, Heather says it’s essential to what The Real Farmwives of America do. “What we do can’t happen without it. Social media is critical to telling our story. It’s the world we live in.”

If you want to keep up with the Real Farmwives of America, check out their blog here.

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