Arlington, VA -- Two executive appointments in Bell Atlantic's Large Business Services line of business underscore the company's increased emphasis on aggressive leadership in a competitive marketplace.
Ted Raffetto, vice president of sales for New Jersey, Pennsylvania and Delaware, has assumed the additional responsibility for the sales and service strategies for the mid-sized customer market throughout Bell Atlantic. Raffetto will continue to head the Large Business organization's employee development initiative.
Diane Gongaware will spearhead the Large Business organization's strategies as Bell Atlantic prepares to become an aggressive competitor in the post-legislative long-distance market. She will also continue as sales vice president for Maryland, Virginia, West Virginia and the District of Columbia.
Both appointments were effective Jan. 1.
"To succeed in today's competitive marketplace, we'll need high-caliber executives like Diane and Ted who can provide aggressive leadership," said Tony Murray, president of Bell Atlantic Large Business Services. "Their new roles demonstrate how serious we are about competing and winning in today's competitive environment."
Raffetto has over 17 years' experience in the telecommunications industry in a number of positions at New Jersey Bell and Bell Atlanticom Systems, Inc. He has received awards for leadership, sales and marketing achievements. Raffetto was featured on CBS News' "American Business Journal," where he was recognized for his work with Acclivus Corporation in the development of skills and abilities necessary in today's competitive workplace.
A native of Manasquan, N. J., Raffetto holds a B.A. degree in government and law from Lafayette College and an M.B.A. degree in Marketing from Monmouth University. He and his wife and three children live in Manasquan.
Gongaware joined Bell Atlantic in 1993, bringing with her ten years of broad experience in the long-distance and competitive local telecommunications industry. At US Sprint in Reston, Va., she served as director of East Coast Marketing. Later, as vice president and general manager, she directed the formation of Sprint's mid-Atlantic region, advancing it to the position of top sales division. Her experience also includes a number of product development and business market planning roles at MCI.
Before joining Bell Atlantic, Gongaware was vice president and general manager of Penn Access Corp., a competitive access provider serving the Pittsburgh market.
The Weirton, W. Va., native holds a B.S. degree in finance from West Liberty State College in West Virginia and an M.B.A. degree from the University of Pittsburgh.
Gongaware, her husband and their two children live in Vienna, Va.
Bell Atlantic Corporation (NYSE: BEL) is at the forefront of the new communications, entertainment and information industry. In the mid-Atlantic region, the company is the premier provider of local telecommunications and advanced services. Globally, it is one of the largest investors in the high-growth wireless communication marketplace. Bell Atlantic also owns a substantial interest in Telecom Corporation of New Zealand and is actively developing high-growth national and international business opportunities in all phases of the industry.