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Bell Atlantic Adds Internet Guide To Yellow Pages In Elizabeth, NJ
March 26, 1997
BETHESDA, Md. - If you need help in getting connected,
lingo and searching for the best sites on the Internet, Bell Atlantic
has just what you need -- a how-to-guide to the Internet, offered free
to consumers. Consumers and businesses in Elizabeth, N.J., will find
the new Internet Guide bound inside their Bell Atlantic Yellow Pages.
The Internet Guide is a primer for novices to the Internet in easy to
understand language. It provides an overview and simple step-by-step
instructions for getting started on the Internet and the World Wide
"As technology and the marketplace evolve, so does the Genuine Bell
Atlantic Yellow Pages," said Greg Hanifee, Bell Atlantic Internet
Guide product manager. "With the rapid growth of the Internet and
shift from 'techie' to 'mainstream' usage, we believe that consumers
will benefit from a how-to guide. It is a natural fit to incorporate
useful, basic information on the Internet in the Yellow Pages."
Internet Guide sections include: Welcome to Cyberspace, Getting
Started, The Basic Gear, Connecting to the Web, Internet Suite
Software, Shopping for an Internet Service Provider, How to Find
Anything on the Web, The Best Web Sites, Learning the Lingo and
Users can begin by reviewing the chart of recommended minimum hardware
specifications for buying a new PC or Macintosh* that supports basic
or faster Internet access. The Internet Guide helps them evaluate
their own needs before selecting an Internet service provider or
online service. Once these basic elements are established, the
Internet Guide explains how navigational tools locate topic-specific
information on the World Wide Web. It also lists recommended sites to
enhance the surfing experience.
The Internet Guide, located in the front of the directory, will become
a standard part of the Bell Atlantic Yellow Pages. The 12-page full
color Internet Guide is printed on special high-quality paper. It is
marked with a tab in the front of the directory to make the Internet
Guide easy to find. Bell Atlantic collaborated with HomePC
to develop content for the Internet Guide. HomePC magazine provides
evaluations and information on computer related technologies, the
Internet and online services. The Internet Guide was written by
Charles Bowen, contributing editor to HomePC magazine and author of
Modem Nation, a recently published book on Internet consumer
resources. Bowen also hosts "Internet News," a syndicated daily
"The Bell Atlantic Yellow Pages is recognized as the area's leading
source of buying information. This provides the perfect platform for
reaching nearly every resident and business. There is an inherent fit
between information on 'what, why and how' and the Yellow Pages,"
The Internet Guide provides a comprehensive vehicle for related
businesses to advertise to their target market. Several advertising
opportunities are available including: premium space on the Internet
Guide tab, display space in the Internet Guide and categorized web
This month Bell Atlantic also began delivery of the Internet Guide in
the Loudoun/Fauquier, Va. Yellow Pages. Over the next two years, the
Internet Guide will be added to the Yellow Pages reaching nearly every
consumer and business in the Bell Atlantic region.
Bell Atlantic Directory Services publishes more than 234 print
directories annually including white pages telephone listings, Yellow
Pages, business-to-business Yellow Pages, bilingual directories, and
community directories. Collectively, that is 35 million books or 41
billion pages of information, delivered every year to Bell Atlantic
customers throughout New Jersey, Pennsylvania, Delaware, Maryland,
Virginia, West Virginia and the District of Columbia.
Bell Atlantic Corp. (NYSE: BEL) is
at the forefront of the new
communications, entertainment and information industry. In the
mid-Atlantic region, the company is the premier provider of local
telecommunications and advanced services. Globally, it is one of the
largest investors in the high-growth wireless communication
marketplace. Bell Atlantic also owns a substantial interest in
Telecom Corporation of New Zealand and is actively developing
high-growth national and international business opportunities in all
phases of the industry.
* Trademark of Apple Computer