Bell Atlantic Adds Internet Guide To Yellow Pages In Pittsburgh
May 19, 1997
BETHESDA, Md. -- If you need help in getting connected,
lingo and searching for the best sites on the Internet, Bell Atlantic
has just what you need_ a how-to guide to the Internet. Offered free
to consumers, the new Internet Guide is bound inside the Bell Atlantic
Yellow Pages for Pittsburgh, Pa.
The Internet Guide is a primer for novices to the Internet in easy to
understand language. It provides an overview and simple step-by-step
instructions for getting started on the Internet and the World Wide
Web. The Internet Guide also has a corresponding web site at
"As technology and the marketplace evolve, so do the genuine Bell
Atlantic Yellow Pages," said Greg Hanifee, Bell Atlantic Internet
Guide product manager. "With the rapid growth of the Internet and
shift from techie' to mainstream usage, we believe that consumers will
benefit from a how-to guide. It is a natural fit to incorporate
useful, basic information on the Internet in the Yellow Pages."
Internet Guide sections include: Welcome to Cyberspace, Getting
Started, The Basic Gear, Connecting to the Web, Internet Suite
Software, Shopping for an Internet Service Provider, How to Find
Anything on the Web, The Best Web Sites, Learning the Lingo and
Users can begin by reviewing the chart of recommended minimum hardware
specifications for buying a new PC or Macintosh* computer that
supports basic or faster Internet access. The Internet Guide helps
them evaluate their own needs before selecting an Internet service
provider or online service. Once these basic elements are
established, the Internet Guide explains how navigational tools locate
topic specific information on the World Wide Web. It also lists
recommended sites to enhance the surfing experience.
The Internet Guide, located in the front of the directory, will become
a standard part of the Bell Atlantic Yellow Pages. The full color
Internet Guide is printed on durable, coated paper. It is marked
with a tab in the front of the directory to make the Internet Guide
easy to find.
Bell Atlantic collaborated with HomePC magazine to develop content
the Internet Guide. HomePC magazine provides evaluations and
information on computer related technologies, the Internet and online
services. The Internet Guide was written by Charles Bowen,
contributing editor to HomePC magazine and author of Modem Nation,
recently published book on Internet consumer resources. Bowen also
hosts "Internet News," a syndicated daily radio show.
"The Bell Atlantic Yellow Pages is recognized as the area's leading
source of buying information. This provides the perfect platform for
reaching nearly every resident and business," said Mike Cornell,
Atlantic Internet Guide assistant product manager.
The Internet Guide provides an advertising vehicle for related
businesses to target customers. Several advertising opportunities are
available including: premium space on the Internet Guide tab, display
space in the Internet Guide and categorized web sites.
Bell Atlantic has begun delivery of the Internet Guide in the
Loudoun/Fauquier, Va., and Elizabeth, N.J., Yellow Pages. Over the
next two years, the Internet Guide will be added to the Yellow Pages
reaching nearly every consumer and business in the Bell Atlantic
Bell Atlantic Directory
Services publishes more than 234 print
directories annually including white pages telephone listings, Yellow
Pages, business-to-business Yellow Pages, bilingual directories and
community directories. Collectively, that is 35 million books or 41
billion pages of information, delivered every year to Bell Atlantic
customers throughout New Jersey, Pennsylvania, Delaware, Maryland,
Virginia, West Virginia and the District of Columbia.
Bell Atlantic Corp. (NYSE: BEL) is
at the forefront of the new
communications, entertainment and information industry. In the
mid-Atlantic region, the company is the premier provider of local
telecommunications and advanced services. Globally, it is one of the
largest investors in the high-growth wireless communication
marketplace. Bell Atlantic also owns a substantial interest in
Telecom Corporation of New Zealand and is actively developing
high-growth national and international business opportunities in all
phases of the industry.