Bell Atlantic Adds Internet Guide to Yellow Pages in Suburban Maryland and Northern Virginia

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Bell Atlantic Adds Internet Guide to Yellow Pages in Suburban Maryland and Northern Virginia

April 14, 1997

Media contacts:

Bell Atlantic

Stephanie Hobbs


Young & Associates

Sonya Gabay


BETHESDA, Md. -- If you need help in getting connected, learning the

lingo and searching for the best sites on the Internet, Bell Atlantic

has just what you need - a how-to guide to the Internet. Offered free

to consumers, the new Internet Guide is bound inside the Bell Atlantic

Yellow Pages for Suburban Maryland and Northern Virginia.

The Internet Guide is a primer for novices to the Internet in easy to

understand language. It provides an overview and simple step-by-step

instructions for getting started on the Internet and the World Wide

Web. The Internet Guide also has a corresponding web site at

"As technology and the marketplace evolve, so do the genuine Bell

Atlantic Yellow Pages," said Greg Hanifee, Bell Atlantic Internet

Guide product manager. "With the rapid growth of the Internet and the

shift from 'techie' to mainstream usage, we believe that consumers

will benefit from a how-to guide. It is a natural fit to incorporate

useful, basic information on the Internet in the Yellow Pages."

Internet Guide sections include: Welcome to Cyberspace, Getting

Started, The Basic Gear, Connecting to the Web, Internet Suite

Software, Shopping for an Internet Service Provider, How to Find

Anything on the Web, The Best Web Sites, Learning the Lingo and

Internet Directory.

Users can begin by reviewing the chart of recommended minimum hardware

specifications for buying a new PC or Macintosh* computer that

supports basic or faster Internet access. The Internet Guide helps

them evaluate their own needs before selecting an Internet service

provider or online service. Once these basic elements are

established, the Internet Guide explains how navigational tools locate

topic specific information on the World Wide Web. It also lists

recommended sites to enhance the surfing experience.

The Internet Guide, located in the front of the directory, will become

a standard part of the Bell Atlantic Yellow Pages. The 12-page, full

color Internet Guide is printed on durable, coated paper. It is

marked with a tab in the front of the directory to make the Internet

Guide easy to find.

Bell Atlantic collaborated with HomePC magazine to develop content for

the Internet Guide. HomePC magazine provides evaluations and

information on computer-related technologies, the Internet and online

services. The Internet Guide was written by Charles Bowen,

contributing editor to HomePC magazine and author of Modem Nation, a

recently published book on Internet consumer resources. Bowen also

hosts "Internet News," a syndicated daily radio show.

"The Bell Atlantic Yellow Pages is recognized as the area's leading

source of buying information. This provides the perfect platform for

reaching nearly every resident and business," said Hanifee.

The Internet Guide provides an advertising vehicle for related

businesses to target customers. Several advertising opportunities are

available including: premium space on the Internet Guide tab, display

space in the Internet Guide and categorized web sites.

Bell Atlantic has begun delivery of the Internet Guide in the

Loudoun/Fauquier, Va., and Elizabeth, N.J., Yellow Pages. Over the

next two years, the Internet Guide will be added to the Yellow Pages

reaching nearly every consumer and business in the Bell Atlantic


Bell Atlantic Directory Services publishes more than 234 print

directories annually including white pages telephone listings, Yellow

Pages, business-to-business Yellow Pages, bilingual directories and

community directories. Collectively, that is 35 million books or 41

billion pages of information, delivered every year to Bell Atlantic

customers throughout New Jersey, Pennsylvania, Delaware, Maryland,

Virginia, West Virginia and the District of Columbia.

Bell Atlantic Corp. (NYSE: BEL) is at the forefront of the new

communications, entertainment and information industry. In the

mid-Atlantic region, the company is the premier provider of local

telecommunications and advanced services. Globally, it is one of the

largest investors in the high-growth wireless communication

marketplace. Bell Atlantic also owns a substantial interest in

Telecom Corporation of New Zealand and is actively developing

high-growth national and international business opportunities in all

phases of the industry.


* Trademark of Apple Computer

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