Bell Atlantic Announces Distribution of 1.1 Million New Yellow Pages Directories in Manhattan

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Bell Atlantic Announces Distribution of 1.1 Million
New Yellow Pages Directories in Manhattan

1999-2000 Directory Contains Useful New Features
for Manhattan Consumers and Businesses

June 2, 1999


Stephanie Hobbs,
(703) 289-0607

MANHATTAN -- Using the new Bell Atlantic Yellow Pages, Manhattan
residents can now more easily travel around the city, pick a favorite restaurant or
menu, and learn how to surf the Internet. The directory contains a variety
of new consumer-oriented features, including a pull-out Manhattan
Transportation Authority (MTA) map, a how-to guide on using the
Internet, and 40 pages of restaurant menus. More than 1.1 million copies of the
new Manhattan directory are currently in delivery to borough residences
and businesses.

"For more than 100 years, the Bell Atlantic Yellow Pages has been a
one-stop information source," said Mary Jo Howe, vice president of
marketing for Bell Atlantic Yellow Pages. "With a wealth of
information on places to shop and things to do, this year's Yellow Pages
directory is an essential how-to kit for living, working or touring in

For the first time, Bell Atlantic's Manhattan Yellow Pages contains
"The Map," a pull-out map of the entire MTA system. The
map provides detailed information on the MTA's regional services and
connections, including subways, railroads, bridges, tunnels, buses and
ferries. In addition, the InfoSCENE section of the Yellow Pages contains
a cross street locator and street maps for the entire island of Manhattan.
The features are designed to make it easier for area residents and visitors
to find their way around the city.

A new addition to the Bell Atlantic Yellow Pages for Manhattan is a 40-
page section of menus from local dining establishments, allowing
residents and businesses to easily select their restaurant and food of
choice. The Bell Atlantic directory also includes InfoSCENE a visitor
guide that showcases area attractions, entertainment and recreation. The
section is enhancedwith color maps, photographs, and local telephone
listings that provide up-to-the-minute information on menus, schedules
and shows. In addition, recycling information designed to educate
consumers on what, where and how to recycle is also included in Bell
Atlantic's Yellow Pages for Manhattan.

Another recent feature in Bell Atlantic's Manhattan directory is the
Internet Guide, a step-by-step primer designed to show novice users how
to navigate the Internet. The advertiser-supported Internet Guide is a 12-
page tabbed insert that contains information on hardware and software
requirements, tips on choosing an Internet service provider, instructions on
conducting a Web search, and a list of recommended local, regional and
national Web sites.

In addition, Howe noted there are now more Web site addressSM -- that
enables small businesses to easily and inexpensively have Bell Atlantic
Directory Services, Inc., build and host their Web sites. Web@Once sites
are created by professional copywriters, and include a unique domain
name (, hosting with guaranteed "uptime",
24-hour technical support, up to six updates per year, and monthly usage
statistics that provide the date, time and number of visits to a company

"Bell Atlantic works hard to make our Manhattan Yellow Pages a
valuable tool for consumers, and the public has responded," said
Howe. "A recent study by the Gallup Organization showed that nine
out of 10 adults in Manhattan have used Bell Atlantic directories."

Bell Atlantic is at the forefront
of the new communications and information industry. With more than 43
million telephone access lines and nine million wireless customers worldwide,
Bell Atlantic companies are premier providers of advanced wireline voice
and data services, market leaders in wireless services. Bell Atlantic
companies are also among the world's largest investors in high-growth
global communications markets, with operations and investments in 23 countries.

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