10.08.1998|Corporate

Bell Atlantic Commemorates Mountaineer Balloon Festival On Morgantown Yellow and White Pages Cover

Bell Atlantic Commemorates Mountaineer Balloon Festival On Morgantown Yellow and White Pages Cover

Directories Feature Updated Edition of the Internet Guide

October 8, 1998

Media contact: Stephanie Hobbs, 703-289-0607

MORGANTOWN, W. Va. - Bell Atlantic announced today that the cover of the 1998-99 Yellow and White Pages for the Morgantown area will honor the 15th annual Mountaineer Balloon Festival. The 68,000 directories, which feature an illustration of the festival, will be distributed to area residences and businesses starting in early November.

Bell Atlantic selects local landmarks for directory covers throughout its region in support of the company's community-oriented focus. The Mountaineer Balloon Festival was selected as the cover illustration because of its popularity among local Morgantown residents as well as balloon enthusiasts nationwide. The festival, held this year at the Morgantown Municipal Airport from October 9 - 11, features more than 40 hot-air balloons that ascend the apex of the surrounding mountains.

Residents and businesses who receive the directories starting in early November will notice a new feature - an updated edition of the Internet Guide. The guide is a step-by step primer for novice Internet users. The new edition includes a list of recommended local, regional and national Web sites.

For the first time in the Morgantown region, Yellow Pages listings will feature an optional extra line for e-mail and Web site addresses in response to growing use of the Internet.

"Bell Atlantic is re-emphasizing our commitment to customers and advertisers by providing local information and services that allow for global access, such as the Internet," said Mary Jo Howe, vice president of marketing and customer relations for Bell Atlantic Directory Services.

The advertiser-supported Internet Guide, bound inside the Yellow Pages, is a 12-page tabbed insert that contains information on hardware and software requirements, a step-by-step approach for connecting to the World Wide Web, tips on choosing an Internet service provider, Frequently Asked Questions.

The directory cover illustrator is artist Mary Lynn Blasutta of New Paltz, N.Y. Her illustrations are featured on Bell Atlantic's 500 directories in 13 states and Washington, D.C.

In support of Morgantown recycling efforts, Bell Atlantic has included general guidelines on what and how to recycle in the Yellow Pages.

Bell Atlantic is the world's largest publisher of Yellow Pages shopping directories. Its affiliate, Bell Atlantic Electronic Commerce Services, is the creator of BigYellowSM, a leading national online shopping service.

Bell Atlantic is at the forefront of the new communications and information industry. With more than 41 million telephone access lines and seven million wireless customers worldwide, Bell Atlantic companies are premier providers of advanced wireline voice and data services as well as market leaders in wireless services. Bell Atlantic companies are also among the world's largest investors in high-growth global communications markets, with operations and investments in 23 countries.

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