Bell Atlantic Debuts Internet Guide, New Listing Format in
200,000 Newark Area Yellow Pages and White Pages
Cover Features Illustration of Newark Public Library
September 16, 1998
FALLS CHURCH, Va. - Area residents and businesses will receive an
added bonus in their new 1998-1999 Bell Atlantic Newark Yellow Pages --
an Internet Guide that serves as a step-by-step primer for online beginners.
For the first time in the Newark region, Yellow Pages listings also feature
an optional extra line for e-mail and Web site addresses in response to
growing use of the Internet.
Nearly 200,000 directories -- to be distributed in the Newark area in the
next few weeks -- also feature an illustration of the Newark Public Library
on the cover. The library, founded in 1888, houses the state's major
repository for print and electronic information at the community level, and
also provides multicultural resources.
Other enhancements to this year's directories include a new, easy-to-use
format in the White Pages, which separates listings into categories-
Business, Government and Residence. The government listings, printed as
the "Blue Pages" section, are more comprehensive with user-friendly and
"Bell Atlantic is re-emphasizing our commitment to customers and
advertisers by providing local information and services that allow for global
access, such as the Internet," said Mary Jo Howe, vice president of
marketing and customer relations for Bell Atlantic Directory Services.
The advertiser-supported Internet Guide, bound inside the Yellow Pages, is
a 12-page tabbed insert that contains information on hardware and
software requirements, a step-by-step approach for connecting to the
World Wide Web, tips on choosing an Internet service provider, Frequently
Asked Questions and a list of recommended local, regional and national
"Like the Yellow Pages, the Newark Public Library serves as an
informational and cultural resource for the community and its visitors,"
said Dr. Alex Boyd, director, Newark Public Library. "The library is proud
to be featured on the cover of the Newark telephone directory."
The directory cover illustrator is artist Mary Lynn Blasutta, based in New
Paltz, N.Y. Her illustrations are featured on Bell Atlantic's 500 directories
in 13 states and Washington, D.C.
In support of Essex County recycling efforts, Bell Atlantic has included
general guidelines on what and how to recycle in the front of the Yellow
Bell Atlantic is the world's largest publisher of Yellow Pages shopping
Its affiliate, Bell Atlantic Electronic Commerce Services, is the creator of
BigYellowSM, a leading national online shopping service.
Bell Atlantic is at the forefront of the new communications and information
industry. With more than 41 million telephone access lines and seven
million wireless customers worldwide, Bell Atlantic companies are premier
providers of advanced wireline voice and data services as well as market
leaders in wireless services. Bell Atlantic companies are also among the
world's largest investors in high-growth global communications markets,
with operations and investments in 23 countries.