Company Brings Together Its Mass-Market Agencies With Minority- and Women-Owned Businesses
February 24, 1999
|Media contact:||John Bonomo,
NEW YORK -- In the advertising industry, no single company, director or production house has a lock on creativity and getting the job done on time and on budget.
In an effort to expand the use of minority- and women-owned businesses in the advertising industry, Bell Atlantic tomorrow (2/25) will host a Diversity Suppliers Fair at the company's headquarters, 1095 Avenue of the Americas, Manhattan.
At the event, Bell Atlantic's mass-market advertising agencies -- Arnold Communications, The Lord Group, Tierney & Partners, and Draft Direct -- will have an opportunity to see the work of more than 30 minority- and women-owned supplier companies in the advertising industry.
Production companies, music houses, photographers and directors will be represented.
"Bell Atlantic is strongly committed to supporting minorities and women in business enterprises," said Janet Keeler, Bell Atlantic vice president for Brand Management and
Marketing Communications. "This event will provide an excellent opportunity for diverse suppliers to showcase their work and creativity. These advertising professionals have demonstrated an eagerness to work with our company and roster agencies, and represent some new and exciting talent in the business."
She added, "We continually stress with our agencies that it is important to have a diversified pool from which to draw creative and production talent."
Representatives from Burrell Communications and La Agencia De Orci & Asociados, Bell Atlantic's ad agencies for the African-American and Hispanic markets, respectively, that already use several of the suppliers, also will take part in the event.
The mass-market agencies will have the opportunity to hear first-hand about creative approaches, success stories and overall capabilities of the minority- and women-owned firms. In addition, suppliers will have available sample reels of already-produced television commercials for the fair.
Said Keeler, "This will be a great networking opportunity for both the suppliers and the agencies. It goes a long way to fulfilling the Bell Atlantic goal of expanding and stimulating business for our diverse set of advertising suppliers."
Bell Atlantic is at the forefront of the new communications and information industry. With more than 42 million telephone access lines and 8.6 million wireless customers worldwide, Bell Atlantic companies are premier providers of advanced wireline voice and data services, market leaders in wireless services and the world's largest publishers of directory information. Bell Atlantic companies are also among the world's largest investors in high-growth global communications markets, with operations and investments in 23 countries.