FOR IMMEDIATE RELEASE
July 30, 1996
BELL ATLANTIC LAUNCHES LONG-DISTANCE SERVICE
First Regional Bell Company To Provide Long-Distance Service
Outside Its Service Area
Dallas, TX- Consumers in Texas now have a new choice
long-distance service - Bell Atlantic. The Philadelphia-based firm is
the first regional Bell company to provide long-distance service
outside of its traditional service area, the mid-Atlantic region.
Bell Atlantic Communications will begin the launch of its
long-distance service with television, radio, and newspaper
advertising and marketing campaigns in Texas. The company has
established sales offices in Dallas, located at Park Place, 2911
Turtle Creek Blvd., Suite #300, 214-523-9059, and Houston, located
Omni Offices, 2500 City West Blvd., Suite #300, 713-267-2301.
"Residents of Texas who choose Bell Atlantic as their long-distance
company will receive high-quality, customer oriented long-distance
service at an exceptional value," said href = "http://www.ba.com/homes/binford.html">Al
Binford, president and CEO
of Bell Atlantic Communications, Inc. "They'll no longer be limited
to the three long-distance companies that have dominated the
"Customers want long-distance service that's simple, with
easy-to-understand pricing plans that won't disappear in a few
said Binford. "With Bell Atlantic, there'll be value and quality
service from a company that focuses on the customer."
While the company is concentrating its long-distance efforts in Texas,
North Carolina, and Michigan starting today, Bell Atlantic plans to
introduce long-distance service within its mid-Atlantic region as soon
as the company meets the conditions of the new Telecommunications Act
of 1996, signed into law last February by President Clinton. ""We
to enter the in-region market next year," Binford said.
The new telecommunications act allows the regional Bell telephone
companies to enter the long-distance business for the first time.
Within days of the bill's enactment, Bell Atlantic filed applications
with state regulators to get into the long-distance market outside of
Bell Atlantic Communications' television, radio, and print advertising
promoting the company's long-distance service begins within the next
"We're very excited re-entering the long-distance business, and we
to provide excellent service at an outstanding value to customers in
Texas," Binford said. "Bell Atlantic brings over 100 years of
telephone experience to our long-distance business. Consumers won't
find a better company to be their long-distance provider."
Bell Atlantic Communications, Inc. is a wholly-owned subsidiary of
Bell Atlantic Corporation. Bell Atlantic Communications operates Bell
Atlantic's new nationwide long-distance business.
Bell Atlantic Corporation (NYSE: BEL) is at the forefront of the new
communications, entertainment and information industry. In the
mid-Atlantic region, the company is the premier provider of local
telecommunications and advanced services. Globally, it is one of the
largest investors in the high-growth wireless communication
marketplace. Bell Atlantic also owns a substantial interest in
Telecom Corporation of New Zealand and is actively developing
high-growth national and international business opportunities in all
phases of the industry.
- Shirley Risoldi, 412-633-5574
Alan Hill, 703-974-2134