Bell Atlantic Mobile Names Carroll to Top Marketing Post

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Bell Atlantic Mobile Names Carroll to Top Marketing Post

April 6, 1998

Media contact:

Bell Atlantic Mobile
Nancy Stark,

BEDMINSTER, N.J., -- Bell Atlantic Mobile has named Debra Friedman
Carroll vice president of marketing, responsible for developing and
directing the strategy for marketing the carrier's wireless products
and services throughout its service area, from Maine to Georgia.
Specifically, she will oversee all corporate marketing, advertising
and new product development.

Carroll has 10 years' experience in the wireless industry. Most
recently she had been executive director of marketing and inside sales
for the company's Northeast region, which includes Boston, the sixth
largest wireless market in the country. Her efforts there helped the
company earn the distinction of the best in overall customer
satisfaction of Boston area wireless providers two years in a row from
J.D. Power & Associates.

"Debra's leadership in the Northeast helped capture market share
and deliver exceptional operational results in one of the most
competitive markets in the country," said Jack Plating, executive vice
president and chief operating officer of Bell Atlantic Mobile. "Her
track record at both the staff and operations level make Debra
especially qualified for the challenge of furthering our position as
the premier wireless provider on the East Coast."

Carroll succeeds John Stratton who was named president of the
company's Philadelphia region.

Prior to her last assignment, Carroll directed marketing operations
and training in the company's Washington/Baltimore market for three
years. She joined the company in 1989 and advanced through various
positions in product management and business planning on the
headquarters staff before assuming her regional assignments.
Previously, she worked at New Jersey Bell in accounting and product
management assignments.

Carroll has an MBA in marketing from Fairleigh Dickinson
University and a Bachelor of Arts in Economics from Drew University.

Bell Atlantic Mobile is the largest wireless service
provider on the East Coast and the second largest in the United States.
The company owns and operates the most extensive network in the East,
covering 111,000 square miles, and the largest chain of wireless retail
outlets offering a full range of wireless personal communications services,
including voice, data and paging. Based in Bedminster, NJ, Bell Atlantic
Mobile has 5.4 million customers and 7,000 employees in the Northeast,
mid-Atlantic, Southeast, and -- through a separate subsidiary -- the
Southwest. Through its "Wireless at Work..." community relations program,
which includes HopeLine®) voice mail service, Bell Atlantic Mobile uses
its wireless technology to help individuals and communities improve
security and emergency communications.

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