Bell Atlantic Mobile Names Stratton to Top Marketing Post

Bell Atlantic Mobile Names Stratton to Top Marketing Post

October 13, 1997

Media contacts:

Nancy Stark


Stratton vice president of marketing, responsible for corporate

marketing, advertising, new product development, and fraud prevention

and control. Stratton will develop and direct the strategy for

marketing the carrier's wireless products and services in its service

area, from Maine to Georgia.

Stratton had been regional vice president-retail sales and operations

for the New York/New Jersey metro region since 1995, where he was

responsible for managing the company's growing chain of Communications

Stores and telemarketing in New York and northern New Jersey. His

efforts helped earn the company New York Magazine's "Best of New York"

distinction in the greater New York/northern New Jersey area, the

largest and one of the most competitive wireless markets in the


The company's top marketing post was previously vacant.

Stratton joined Bell Atlantic Mobile in 1993, after serving as vice

president of merchandising for Jersey Camera, a regional camera and

electronics retail chain, where he oversaw purchasing and marketing.

Prior to that, held various management positions with major consumer

electronics retailers.

Bell Atlantic Mobile is the largest wireless service provider on the

East Coast and the second largest in the United States. The company

owns and operates the most extensive network in the East, covering

111,000 square miles, and the largest chain of wireless retail outlets

offering a full range of wireless personal communications services,

including voice, data and paging. Based in Bedminster, NJ, Bell

Atlantic Mobile has five million customers and 7,000 employees in the

Northeast, mid-Atlantic, Southeast, and, through a separate

subsidiary, in the Southwest. The company is the chief wireless

subsidiary of the new Bell Atlantic, formed through the merger of Bell

Atlantic and NYNEX corporations.